Christopher Maxwell

Christopher Maxwell

Business Development & Marketing Specialist:

Greater Philadelphia Region
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Summary

Business Development & Marketing Specialist:

Experienced professional with a background in Business Development, Marketing, Finance, Management, and Events. Educated with a

Master of Science degree in Marketing and a Certification in Digital Marketing Analytics. Seeking an opportunity in a marketing and

business development role with a company that is ethical, professional and has opportunity for growth.

Experience

2019 Nov - Present
Business Development & Client Data Analytics Manager (Marketing Contractor)
MAMMOTH CONVERSIONS / Haddonfield

Serve as a marketing contractor for an email marketing and media platform.

Responsible for managing current and developing new business.

Negotiate Media deals with Direct Advertisers, Media Buyers and Agencies.

Help to manage email campaigns on a CPM, CPA, and CPL basis, which deploy 70-90 million emails per month.

Work on a consultative basis with clients on their creatives and post-conversion data.

Collaborate with an international team to manage analytics, marketing, and client creative deployments.

Selected Highlights:

✔ Was pivotal in merging two media companies in early 2020.

✔ $1 Million Revenue Producer in under 6 months and during the COVID-19 lockdown

2015 Nov - Present
Manager & Social Media Manager
THE SPREAD INVESTORS, LLC. / Mount Ephraim, NJ

Managed shifts and daily totals while assisting with inventory control and menu design.

Managed and deployed social media content and strategies.

Designed marketing materials and menus.

2016 Sep - 2019 Dec
Independent Marketing Contractor
Freelance (Self-Employed) / Audubon, NJ

Used strategic and scientific strategies to design campaigns and marketing materials.

Created social media strategies for industry specific clients.

Industries of focus: hospitality, real estate, investment, mortgage, entertainment, and fitness.

Served as contractor for multiple projects with a focus on using education roots to design and print marketing materials, create social media content, and platforms.

Select Highlight:

✔ Originated, coached, and introduced plans for effective SEO.

2012 Apr - 2014 Aug
Director of Sales – Project Manager
ECRECON, Inc. / Penns Grove, NJ

Domestically and internationally sold process equipment while monitoring four equipment yards in (NJ, SC, LA & TX).

Fueled continuous quality improvement by amplifying sales to enable consistent bonuses.

Project management of offsite projects for shipping equipment both domestically and internationally.

2011 May - 2012 Apr
Financial Advisor
PNC INVESTMENTS / Philadelphia, PA

Administered $10M in assets and investment channels branches.

Leveraged banking partners to heighten sales while working effectively for joint goals.

Performed financial seminars and sponsored company events in the city, including at Temple’s Fox School of Business

2006 Aug - 2010 Jan
Financial Advisor
EDWARD JONES INVESTMENTS / Woodbury, NJ

Managed 400+ accounts and $17.5M in assets.

Supervised location office and staff while marketing business and services.

Actively built the brand through community events, functions and networking.

Effectively guided investor accounts and confidence during the Recession of 2008

2003 Jan - 2005 Jul
General Manager – Director of Sales – Events Manager
GOTHAM HALL / Santa Monica, CA

Managed 60 employees and $100K in product inventory as well as sold events for $10M events hall.

Hosted and raised 55K for the Life Rolls on Charity in July 2004.

Hosted events for the entertainment and business communities. Clients included: Paramount, Sony Disney, Mark Burnell Productions, PepsiCo, American Funds, Starbucks, ESPN, University of Michigan Alumni, USC Marshall School of Business

Education

2019
MIT SLOAN SCHOOL OF MANAGEMENT
Certification of Digital Marketing Analytics / Digital Marketing Trends , Data Management
Coursework: Understanding the Digital Marketing Channel Mix, Implementing Integrated Digital Marketing, Understanding Predictive, Analytics and Predictive Marketing, Implementing Predictive Marketing Across Channels, Optimizing Return on Investment (ROI), The Future of Integrated Digital Marketing: Video, Mobile, and Artificial Intelligence
2019
SOUTHERN NEW HAMPSHIRE UNIVERSITY
Master of Science in Marketing / Marketing, Branding, Distribution

Coursework: Organizational Behavioral, Matrix Theory, Strategic Internet Marketing, Marketing Strategies, Multinational Marketing, Strategies, Marketing Analytics, Sports Marketing and Media, Sponsorship Activation, Marketing Strategies for Non-Profits, Ethical & Legal Issues, Intergraded Marketing Communications, Consumer Behavior and Social Media Marketing

GPA: 3.98, National Honor Society: The National Society of Leadership and Success

2000
Rowan University
Bachelor of Arts in Communication Studies / Marketing, Advertising, Public Relations

Coursework: Mix of Marketing, Advertising & Public Relations

Skills