Chivis Alanis

The American Heart Association

Lead health strategist for the New York City market, responsible for driving and executing the AHA's strategy for community health. Accountable for the recruitment and engagement of strategic alliances and volunteers to help drive health outcomes in our market that will support the National Community Plan and our local community health improvement plan and goals. Impacted 15,000 employees through the adoption of our Healthy Food Beverage system. Developed and launched a Borough "Heart is Why" Healthy Workplace Health Challenge with the Brooklyn Borough Presidents Chamber of Commerce. Implemented our hypertension program at health care systems to impact a patient population of over 250,000. Manage our Community Impact Grants program, Community Relations Director and Mission Impact Committee.

Healthcare innovations and strategy advisor that served clients such as Physicians, Urgent Care Centers, and Nonprofits/Social Services Agencies. Designed, launched and implemented marketing and profitability/engagement solutions. Managed digital/media consultants and integrated digital marketing analytics into transactional and multichannel customer programs to propel engagement. Elevated customer needs utilizing CRM digital health apps.

Established new Profitability Growth Division in NYC and helped to secure and manage over (30) healthcare clients that consisted of all Physician specialties, and various models of care. Marketing Strategies implemented achieved catalytic KPI/ROI volume increases of an average of 8 - 20% in new patient volumes/ re-engaged patients and robust referral pipelines.

TX • Resolute Health Center for Wellbeing Launched a Diabetes Center of Care for a major national hospital system in a new market from site plan ideation and development, to launch and program implementation. Responsible for designing and implementing the Center's annual strategic and marketing plans for all Center service lines. Hired/managed staff, products/services portfolio, operations, customers and stakeholders, to assure monthly metrics were consistently achieved.

Led, project managed and launched a "Center for Wellbeing" and Urgent Care Center, from the ground up within a six-month period. Hired staff, established physician/NP contracts, developed marketing plans, managed operations and accountable for achieving revenue and volume productivity goals. Surpassed new patient volume goals within two months of Center opening.

Experience

Achievements

Texas • CareLink/UHS Accountable for 55,000 uninsured program members, managed a $45 million annual operating budget, 40+ physicians and payer contracts totaling $28 million. Leadership of 12 Managers, five service centers and 90 FTEs of eight distinct departments to include Administration; Business Services; Contracts; Health Services; Operations; Member Services; Outreach Education and Pharmacy.

Delivered first year's revenue growth profit 5% above budget and reduced operational expenses by 8%. Strengthened program visibility through strategic marketing/digital and social media initiatives, collaborations and process improvement cost reductions that saved approximately (600) hospital days and $1 million in expenses in less than one year. Generated an additional $500,000 in program revenue through business/billing department enhancements.

TX • University Health System (UHS)

Formulated all sales and marketing strategic planning initiatives for a $20 million organ transplant center of a level 1-trauma center. Devised a new brand identity campaign and referral cultivation system that resulted in a 20% increase in patient referrals in less than six months of brand/referral strategy implementation.

Achieved annual 15% increases in patient "wait list" volumes that resulted in greater transplant surgery volumes for our three transplant programs through a customized digital marketing / client cultivation and communication system.

Selected from a staff of 90 to function as an interim Assistant Administrator of the Transplant Center for a period of nine months. Responsible for all administrative functions to include oversight of a $30 million budget, analysis of our monthly variance budget reports, forecasting and approval of all Center expenditures.

(ADA)

Spearheaded all strategic planning, marketing, business development and sales functions of the Central Texas Area. Achieved a $250,000 annual fundraising goal, guided and supported a (15) member Board of Directors and provided leadership to Area staff and volunteers to achieve development goals.

Helped to spearhead a net revenue gain for the first time in 5 years for the Area, with the help of a newly established Board of Directors and staff, within the first nine-months of my date of hire. Recruited and developed our Board of Directors, that started with just one member, to (15) contributing members that helped to launch and develop several new program and fundraising initiatives to our area, including "Tour de Cure, America's Walk for Diabetes, Diabetes Sunday's, Diabetes Summit Diabetes Day" fundraising and advocacy events.