CHERYL TRAVIS

Report directly to COO. Spearhead an in-house agency, to facilitate the marketing of 37 companies, including hospitality, restaurant chain, multi-family properties, acquisitions, rehab and new development, under the umbrella of Worcester Companies including, marketing strategy, digital strategy, business development, hands-on creative direction, campaign management and creative strategy.

Worcester Companies is an innovative innovative hospitality and property management investment company with over $250 million in assets, $50M invested, 75+ Investors and an average ROI of 30%. WorcesterInvestments.com | WorcesterFinancial.com | WorcesterCommunities.com | HawaiianBros.com

Hands-on Creative Director for a fast paced, high volume

UI/UX design. marketing agency, utilizing all forms of video, digital and print marketing including Television, Newspaper, Billboards, Print

What sets me apart is my drive, my focus

Collateral, Print Digital Advertising and Social Media Marketing. and my ability to bring forward work on a creative team that consistently exceeds

Teach evenings when business permits at the Art Institute of Los Angeles (Santa Monica). I communicate in an open and honest manner that establishes credibility, and set a high bar to students to realize their truest potential

Classes Include: Brand Strategy, Fundamentals of Marketing, Principles of Marketing Research, User Experience (UX), Website Development, Advanced Web Scripting, UI, Javascript, Image Manipulation, Digital Image Manipulation, E-Commerce, Portfolio 1, 2 &3.

Creative Director and seasoned creative who excels in multiple platforms including digital design and online marketing including photography and videography. Lead creative team through a wide variety of marketing projects while fostering client relationships in a collaborative and highly creative environment.

Managed annual and quarterly strategic planning process for Marketing. Created innovative and targeted brand campaigns and programs that generate results.

Managed all aspects of client services, working closely with clients to develop, manage and grow brand initiatives.

Built positive and trusting client/agency relationships based on achieving client's objectives with efficiency and effectiveness, resulting in strong revenue stream and profit to agency.

Identified new business opportunities among existing clients, while generating new sales and marketing initiatives to increase profitability.

SUMMARY: Responsible for the selection, development, and procurement of all merchandise for The Warner Bros. Gallery and the performance of that merchandise as outlined in seasonal and annual sales and profit plans. Directly responsible for the supervision of Associate Buyer and Assistant Buyer.

RESPONSIBILITIES:

Assist the DMM/GMM in developing, executing and communicating a product strategy.

Analyze product trends and historical data at department/classification level.

Ensure the financial success of area by meeting or exceeding GM, GMROI and turn goals.

SUMMARY: Responsible for the conception, product design and development of all merchandise for the Toy and Housewares Divisions. I conceptualized the entire product line from product to packaging. We developed and average of 300 products per year, and increased sales volume 40%.

RESPONSIBILITIES:

Managed development of product and packaging for multiple categories and lines simultaneously.

Participate in competitive analysis of both direct competitors and stores we look to for trend inspiration by shopping their stores. Evaluate product assortments, quality, pricing, merchandising strategies and business opportunities. Ensure the financial success of area by meeting or exceeding financial targets including sales, GM, GMROI and turn goals.

Recommended creative ideas and products to build business. Translated new concepts into marketable, salable products and product lines.

Worked with licensees, design team and freelance artists in all creative aspects of product production and development.

Ensured product design excellence by maintaining strict character and product integrity. Provide quality control over concepts and projects.

SUMMARY: Responsible for assortment, store distribution and delivery of all merchandise for the Men's Polo department. Promoted to Senior Assistant Buyer from the Women's Shoe Division.

RESPONSIBILITIES:

Provide input in sales forecast and OTB discussions that review sales and inventory against financial goals, and recommend changes to future order quantities, deliveries, pricing or markdown strategies.

Analyze product trends and historical data at departmental/classification level.

Participate in product review meetings with other divisional buying teams.

Attended Market. Assembled and procured appropriate merchandise assortments.

Control Margin through strategic planning of markdowns and purchase of off price merchandise.

SUMMARY: Responsible for assortment, store distribution and delivery of all merchandise for the Women's Knits and Sweaters. Volume $120 Million. Promoted from Men's Knits after 6 months. In addition, while working as a Planning Manager at Banana Republic, I conceptualized, programmed and implemented the companies first Bottoms Up Planning System.

RESPONSIBILITIES:

Participate in product review meetings with other divisional buying teams.

Provide input in sales forecast and OTB discussions that review sales and inventory against financial goals, and recommend changes to future order quantities, deliveries, pricing or markdown strategies.

Analyze product trends and historical data at departmental/classification level.

Attended Market. Assembled and procured appropriate merchandise assortments.

Control Margin through strategic planning of markdowns and purchase of off price merchandise.

Responsible for assortment, store distribution and delivery of all merchandise for the Boys Department.