Chelli Look

Created the CHC brand -concept to market- with 6 collections of 40+ mens and womens leather accessories designs.

Consult with 7+ brands, resulting in 24 products being brought to market.

Excel as a leather artisan; handcrafting the CHC inventory and 200+ custom designs

Accepted into 5 international fashion trade shows generating 20+ wholesale accounts

Directed 54 lifestyle photoshoots generating features in 30+ media outlets including NYLON Magazine, WWD, and Allure Magazine.

Operated as a giving company; with 1,000+ hours volunteered and 10% of profits donated to WINGS

Implemented apparel department structure and policies resulting in a promotion to Apparel Department Manager in the region’s largest volume store.

Successfully managed an overall staff of 30 employees with specific visual merchandising and display training directly to 4 teams of 2 managers reducing annual shrink by 6% during this time.

Oversaw the launch of 3 company in-store initiatives: shoe department, design showroom, and personal shopping program leading to promotion of Visual Store Manager of a new district store opening.

Created a ‘Stockroom Efficiencies System’ as the Stock Lead; resulting in improved sales floor replenishment and a promotion to Lead Keyholder.

Initiated a successful ‘Accessories Sales Growth Strategy’ ending with a promotion to Lead Visual Merchandising Manager at another location.

Increased the store's power rank within the region by 12%.