CELESTINO GARCIA
TREND CONCEPT RESEARCH/DEVELOPMENT
Summary
With a strong aesthetic identity, I have dedicated my creativity and vision over the past fifteen years to working within leading international Fashion Companies as a Trend Concept Manager, developing a strong capacity to follow up the whole creative process through; Concept, Research, Design development to Campaign
Concepts and Editorials. A unique visual aesthetic that I convey through inspirational visual layouts
Therefore, my role in Trend Concept Research brings value within different structures: Design Fashion Retail, Trend Forecasting or Department Store covering Lifestyle/Interiors/Fashion
Always aware of changes in consumer and market behaviour. Everything I do is related to how these Concepts influence the individual, our lives and wellness
I adapt the relevant Concept/Creative input to the Market/Brand’s needs keeping in mind their identity and essence
Experience
SELF EMPLOYED
CELESTINO GARCIA - CREATIVE DIRECTION / AMSTERDAM
CELESTINO GARCIA - CREATIVE DIRECTION February 2016 - Amsterdam
Focussing on Design agencies, Trend Forecasting Studios and Retail Brands I offer a Utilised in-depth 360 degrees understanding of the Design and Lifestyle industries, from Brands, Health & Fitness, Tech, Beauty, Interiors, and Travel, providing commercially successful Trend Directions for buyers and designers to adapt or use directly to own business and buying strategies
- Customised creative concepts according to the brand’s vision and current needs
- Visual communication; branding, creative strategy and brand positioning
- Personal approach to research and aesthetic view, focusing on product development and detail
- Colour palette and fabric options
- Product presentations giving direction in styling, online imagery, look books, trend books and editorials
Current clients:
LADRESS February - May 2016 - Creation of Capsule Collection ‘UNIQUE’ from initial Concept to Design developments and explanation of the styles to technicians
SCOUT TREND FORECASTING November 2016 - to present - Concept/Research in Women/Men’s wear & Lifestye/Interiors & Kids
MADE TRENDS September 2019 to Present -Specific Seasonal Concept Research and Development focused in a Particular client or market sector
WE FASHION October 2013 - December 2015 - Utrecht, Netherlands. CONCEPT CREATIVE/TREND MANAGER/Women
As Creative Trend Manager I implated a new Direction in the Womenswear Collection respecting the Brands identity and values. Adapting the Trends relevant to the Brands essence and targetting new customers
- Seasonal Fashion Direction; concept, key silhouettes, colour, trims, print artwork
-“Kick off”presentations to design, buying, merchandising and marketing teams
- Collaboration with marketing in the preparation of Campaigns, look books, online imagery and editorials - Creation of seasonal Collection/Trend Books for stores and sales teams - Showroom presentations to country store managers and the Board of Directors
MANGO - PUNTO FA, S. L. 2004 - 2013 Barcelona, Spain
DESIGN & COORDINATION MANAGER - Men/Women
As Design Coordinator for different areas of the Collection and external Projects, I provided the Creative Direction to the different Design Teams/areas, making sure that the Collection had a coherent identity from the Original Concept to the Campaign and Marketing. At that time where MANGO just reached the Global Market, we positioned the Brand as a reference in the High-street-
Dept. that provides the concept and definition of the different lines; design direction, colour palettes, key silhouettes, fabrics and general mood of the collection
- Follow up of the design process from concept through to product presentation and merchandising
- Creation of didactic Trend Books for visual merchandising and sales teams; collection’s inspiration and concept, key points/item, key looks, must haves, key silhouettes, and general
collection/season’s update
- Showroom presentations to franchises and country managers
- Reporting/consulting to the companies CEO to the requirements of the collection; including must haves, latest trends, fabrics, print artwork - Coordination and follow up of external designers projects as well as “Limited Edition” Capsule collections, ; Giambattista Valli,
Adam Lippes, Provenza & Schouler, Osman Yousefzada, Sandrina Fasoli & Michael Marson, Penelope & Monica Cruz, etc. - Collaboration in fashion editorials
(concept/styling) for productions with fashion editors; Emmanuelle Alt, Anastasia Barbieri, Geraldine Saglio, Jane How, Camilla Nickerson, Melanie Ward, Antje Winter, Barbara Martelo - Editorial productions with photographers; Inez & Vinoodh, Josh Olins, Claudia & Stefan and Terry Richardson
SEQUEL 2005 - 2007 freelance part-time collaboration, Barcelona, Spain
CONCEPT DESIGN Men/Women
Part-time collaboration in the Creation of the brand SEQUEL - Concept, Positioning and Communication
- Research and Concept of Brand’s identity
- Design Developments for women/men’s lines - Communication and showroom presentations
EL CORTE INGLES LONDON Ltd. 2000 - 2004 London, United Kingdom
ASSISTANT BUYER Women
Responsible of the Women’s Dept. providing research/ information related to the UK Market. In the four years we acheived to double the budget located for UK buying, and El Corte Ingles London became a vital information tool to the Madrid Head Office Byuing and Design Teams.
- Trend and product research of the British market through visual presentations for the Buying team and Board of Directors; latest product, emerging brands, consumer behaviour, etc - Product selection - giving support to the buying team in the range/brand selection
- Suppliers search in the UK
- Product selection and buying for various brands: Anne Klein, Ralph Lauren or French Connection
- Follow up of prototypes and buying related matters
BOOMERANG MEDIA UK 2000-2003 London, United Kingdom
FASHION ILLUSTRATION
- Freelance collaboration with Boomerang producing artwork that was published as postcards and posters within the UK
JOHN RICHMOND 1999 - 2000 London, United Kingdom
ASSISTANT DESIGNER
- Research
- General Studio assistance in the women’s line
- Preparation of concept/editorials for look-books and campaigns
Education
UAL: LONDON COLLEGE OF FASHION
BA FASHION DESIGN
Skills
