Catherine L. Freeman
Inflight Entertainment & Communications Specialist
Summary
I am a quality-focused, detail-oriented professional specializing in producing, and managing relevant, engaging content and entertainment to ensure world-class customer experiences for industry-leading airline. I oversee selection and distribution of targeted, brand-specific materials and programming and drive advertising goals. I lead production of high-quality publications, including monthly magazines and newsletters. I consistently juggle competing priorities and demanding deadlines while ensuring first-rate quality product delivery.
Specialties;
★ Quality Control
★ Communications
★ Marketing & Advertising
★ Content Management
★ Branding
★ Editing
★ Product Management
★ Supplier Management
★ Copywriting
★ Alliance Building
★ Team Leadership
★ Video On-Demand Systems (VOD)
★ Project Management
★ Process Improvement
★ Training
★ IFE Systems
Experience
Passenger Entertainment Controller
Inflight Entertainment and Connectivity (IFEC) - Emirates Airline
Serve as deputy editor of ice magazine, Open Skies magazine, kids’ magazine, foundation newsletter, web and internal/crew communications related to IFE.
✔ Improved internal operations while increasing efficiency across outstations through launching online newspaper and magazine workflow tool that consolidated product information and eased accessibility.
✔ Engaged passengers and drove advertising efforts by completing AVOD product innovation agenda, spearheading magazine redesigns, seasonal activation programming, and IFE screen overhaul to ensure fresh, modern presentation. Ensured consistency of IFE systems, publications, and advertising among new aircraft.
✔ Conducted cost efficiency reviews of lounge and onboard newspaper and magazine products; ensured cost-effective product purchases, contributed to tenders, and analyzed ancillary revenue opportunities.
✔ Won 2 ‘Najm’ Awards for top performance, including generating substantial cost savings on newspapers and for copywriting in Advertising department. Contributed to creating podcast (“The Great Speeches”) which earned Best Original Audio award nomination at 2017 APEX Awards.
✔ Played instrumental role in Emirates winning SKYTRAX World’s Best Inflight Entertainment Award from 2010 through 2018.
Passenger Entertainment Officer
Emirates Airline / Dubai
UAE
Advertising Support Officer/Copywriter
Emirates Airline / Dubai
UAE
Market Research Analyst
42 Market Research / Dubai
UAE
Business Development & Special Projects
Awareness Technology, Inc
Florida, USA
Education
Columbia University
2002-2006
Columbia University, New York, NY, USA
Skills
