Carol Anne Craft

• Built solid understanding of the market and brand dynamics of assigned client projects

• Collaborated with cross-functional design, development, and business teams to ensure
all aspects of user experience have been thought through and optimized

• Create (or adjust established) admats to help promote entertainment in various venues

• Developed creative concepts and implementations that are consistently on target with
brand objectives

• Developed original campaign graphics for special projects and major collateral

• Highlights: Individual ownership for Jade card program
targeted to exclusive high level clientele. Included email campaigns,
event invitations, direct mail.

• Create and maintain work schedule calendar for design and production team members

• Create and manage budget based on forecast and target metrics

• Delegate and supervise tasks of in-house design team

• Directly manage 2D and 3D Designers providing development, mentorship and direction

• Liaise with interdisciplinary teams to maintain overall production schedule and to create systems

for improved workflow and communication

• Manage and be responsible for the production, installation, and maintenance of all creative,

working closely with designers and Director of Marketing