Cameron Jacobson
Consultant
Summary
Forward-thinking Marketing and Strategy Executive who knows how to unlock opportunities for organizational growth. Expert at driving change through a proven, holistic approach grounded in organizational goals and fueled by actionable research. Recognized and sought after for the ability to identify the challenge at hand, parse out insights in complex markets and manage collaborative business relationships. At home in the boardroom and the trenches alike.
DRIVING RESULTS IN HEALTHCARE, EDUCATION, AUTOMOTIVE, MANUFACTURING
- Strategy Planning & Execution: Developed and executed strategic plan reversing years of revenue decline, delivering two quarters of double-digit enrollment, and positioning organization for continued success
- Portfolio Management: Revived a failing healthcare college with outdated curriculum and a declining reputation by identifying unmet market needs. Led a cross-functional team to redesign the school’s portfolio connected to market demand that resulted in $1.8M in annual revenue. Results exceeded projected target by >1400% and opened a new STEM education channel with more than eight million students.
- Cross-Functional Team Leadership: Changed relationship dynamics and drove collaboration across business silos, enabling development of seven new degree programs delivered on time and under budget, streamlined processes, and improved operational efficiency.
- Transformative Partnerships & Alliances: Pioneered positive relationships between a for-profit educator and traditional higher education institutions, corporations, and industry associations that earned for-profit education companies a seat at the table in Washington, D.C. to influence the future of the industry.
- Thought Leadership: Industry subject matter expert known for getting up to speed quickly and ability to break down complex industries and product intelligence for execution of marketing efforts. Regular speaker on STEM education and diversity in STEM education.
EXPERTISE:
BROAD AND IN-DEPTH BUSINESS, PLANNING, AND, PORTFOLIO AND CHANNEL GROWTH
- Strategy Development and Execution
- Operations Management
- B2B Marketing
- Data Analytics and Market Research
- Digital Marketing
- Team Leadership
- New Product Development
- Marketing, Brand and Communications Development
- Account Management
- C-suite Relationships
- Growth-minded
- B2C Marketing
- Team Leadership: Hiring, Developing and Mentoring
Experience
President/CEO
J Group Inc. Consulting / Remote
Consulting for organizations that are focused on workforce development and workforce education
Utilizing deep knowledge in the education, healthcare, IT and manufacturing industries, create plans for organizations to focus on the Future of Work and "future-proof" their workforce and their business.
Work with organizations that work in the K-12 space creating programs that encourage career-readiness and employment opportunities by developing programs that can give kids a chance to be employable with special skills upon high school graduation.
Direector of Marketing, Industry Strategy
Adtalem / Yorkville
Hired with a team of change agents to manage the transformation of Chamberlain University from a College of Nursing to a full Healthcare University.
- Expert on the US Healthcare sector to align Chamberlain portfolio to the dynamic healthcare industry and elevated the sophistication of the marketing function.
- Through consumer research, constructed a full voice-of-the-customer plan that grounded a new branding campaign, and focused new B2C marketing materials and digital strategies.
- Conducted and actioned primary and secondary research, both qualitative and quantitative, to inform brand campaign, marketing plans, pricing strategies, new product development andthe new B2B channel strategy.
Executive Direcotr, School of Health Professions
Rasmussen College / Minneapolis, MN
Hired to provide change management to the School of Health Sciences; held P&L accountability for $42M program supporting ~3600 students. Oversaw cross-functional areas, including academics, enrollment and marketing. Reported to the college CEO and worked with the Board of Directors.
- Turned school around, from years of >2% decline in enrollment and revenues to two quarters of double–digit growth (~10% first quarter and 10.8% second) through a fresh plan that capitalized on industry trends.
- Designed vision and five-year growth plan positioning the school for the future while aligning functional areas to improve student experience.
- Advised the institution on utilization of primary and secondary research in building the portfolio strategy.
VP Industry Strategy
Career Education Corp / Scha
Recruited to consult company on the trends, competition and market analysis relevant to their degree and service offerings.
- Designed and executed strategic plans for the Colleges of Business, Healthcare, Security Studies, Computer Science and Technology, and Engineering, infusing external industry trends to ensure relevancy of the product portfolio to the market place.
- Leveraged competitive analysis, data analytics and market intelligence to develop and launch new degree programs. Redesigned and launched new programs for Computer Science and Technology, stopped excessive student attrition and exceeded expectations >1400%, delivering total annual revenue of $1.8M.
- Architect of STEM strategy based on analysis of market share potential, strengthening business curriculum incorporating STEM skills, and opening up a new market of eight million potential students.
Director of Industry Strategy
University if Phoenix / Remote
Hired into a new business venture to build strategic alliances and develop specialized programs. Functioned as a STEM SME and represented UOP in Washington DC and around the country.
- Developed C-suite relationships with Boeing, McDonald’s, Best Buy, Allstate Insurance, and BJC Healthcare; and built industry specific programs, closing the talent skills gap needed for corporate success.
- Responsible for the US Manufacturing sector to advise academic team on portfolio management and new program develop. Held governance positions within the National Association of Manufacturers.
- Forged alliance with the National Association of Manufacturers, the largest and most influential organization in the industry, creating a new channel of potentially 590,000 new students.
- Boosted annual revenue an additional $5.2M by increasing student enrollment from a hospitality client 100% in one year, and quarterly revenue from aerospace manufacturer 7%, representing $5.6M/year.
President/CEO
J Group Inc. Consulting / Yorkville, IL
Education
Michigan State University
BA / Marketing Management
DePaul University
MBA / Marketing Management
Skills
