Brittany Eppley

•Strategizing with marketing managers on re-branding campaigns and implementing
•Designing yearly digital and print marketing strategies while implementing through well planned out calendar
•Mactac public relations manager
•Creating content, designing and programing email blasts for Mactac and subsidiary; LLT
•Coordinating tradeshow space, layout, show needs, staffing and act as point person during shows and meetings
•Creating and updating new website for optimized search results and easy navigating
•Creating marketing content for sell sheets, advertising, social media, sponsored posts, etc. while keeping the brand consistent in the design
•Utilizing in house design tools, create marketing content for sell sheets, advertising and partner requests
•Continuing to grow our social platform by creating sponsored posts, sharing customer posts and images, highlighting end applications of our products and articles written by Mactac’s industry experts

•Designing yearly digital and print marketing strategies while implementing through well planned out calendar
•Mactac public liaison to PR firm and freelancer
•Creating content, designing and programing email blasts for Mactac and subsidiary; LLT
•Coordinating tradeshow space, layout, show needs, staffing and act as point person during shows and meetings
•Updating website for optimized search results and easy navigating
•Creating marketing content for sell sheets, advertising, social media, sponsored posts, etc. while keeping the brand consistent in the design
•Utilizing in house design tools, create marketing content for sell sheets, advertising and partner requests
•Continuing to grow our social platform by creating sponsored posts, sharing customer posts and images, highlighting end applications of our products and articles written by Mactac’s industry experts
•Member of the Mactac Community Event Steering Committee

•Member of the company logo rebranding team; researched competitors, reviewed designs from agencies, assisted in picking the final logo and tagline
•Launched and implemented new company logo throughout all company locations; building, marketing materials, forms, PowerPoint and swag
•Assisting with the creation, designing and programing email blasts
•Grew our social media platform by utilizing video content, posts during events and internally designed content
•Created marketing structures and processes for marketing managers when launching products, creating new content or sales piece
•Liaison with PR firm and freelancer
•Participated in sales training videos; editing and reviewing final video
•Coordinate tradeshow space, layout, show needs, staffing and act as point person during shows and meetings
•Take photos and videos with professional equipment for marketing pieces and social media
•Researching competitors, surveying customers and employees for a new website design and necessary functions

•Programmed eblasts in Exact Target; writing in HTML code
•Researched, created and launched company Facebook platform
•Reviewed/proof reading sales literature, brochures, e-blasts, and company documents to preserve company brand
•Implemented, training sales team and utilizing CRM
•Assisted in coordinating expo, booth set up, installation, attending show and acting as point person

• Communicating with customers and sales team / management
• Time management, organization skills
• Reconfiguring sales floor and arrangement of merchandise
• Received award for employee of the month of August 2012

•Interacted with 20 Professors, students of the college and business professionals
•Proof read professional academic articles and papers for professors and students in the KSU Master’s program
•Coordinated monthly CIS (Computer Information Systems) student presentation meetings
•Created business flyers and brochures for student classes that were posted throughout the building and increased awareness of new programs