Brian Fleming
Senior Art Director
Summary
Creative thinker able to organize and manage multiple projects in a deadline driven environment, freelance or corporate, with superior attention to detail. Conceptualized projects on multiple platforms that merge print, web, e-commerce, tablet, mobile and utilize emerging technologies.
Experience managing creative teams comprised of interns, graphic designers, illustrators, set designers, stylists, freelance writers, and photographers.
Related skills include: photo-editing, retouching, product and off-figure styling, and illustration.
Experience
Art Director
Indigo Books & Music / Toronto, ON
• Responsible for the overall visual direction for in-store, digital, social media and OOH seasonal campaigns, including Mother’s Day 2020 which exceeded goals and saw the highest ever conversion for online sales
• Strategized and implemented a 50% growth in social media content which improved consumer engagement and increased audience by over 100K
• Collaborated with merchant team for Love & Lore and executed new on-figure direction for e-comm which saw a 250% increase in sales
• Designed logos, brand identity guides and design standards for in-house labels including Love & Lore, Wonder Co. and Mini Maison
• Coordinate and managed the work of creative staff, such as photographers, copywriters, graphic designers, and videographers
• Other responsibilities included content creation, curating, and managing all campaigns for Instagram and Inspired the Indigo blog
Art Director
TVA Publications / Toronto, ON
• Freelance contributing Art Director for TVA (Style At Home, Canadian Living and ELLE Canada)
Associate Art Director
Elle Canada / Toronto, ON
• Assisted in styling editorial, off-figure and product shoots for print, digital and social
• Directed co-branded editorial photoshoots for partners (Lise Watier and Smashbox)
• Managed the budget for photoshoots and reduced costs by sourcing photography
• Pitched ideas and wrote content for print, web and social media
Associate Art Director
FASHION Magazine / Toronto, ON
• Directed and styled off-figure and product shoots for print, digital and social
• Direct co-branded editorial photo shoots with partners (Such as: Pandora and Veet)
• Created design standards and branding for Fashionmagazine.com, the e-comm site
• Managed designers and interns
Associate Designer
FASHION Magazine / Toronto, ON
• Created style guides, concept art, and maintained a consistent visual direction
• Directed off-figure fashion and beauty product photo shoots
• Assisted with off-figure and product styling
Education
George Brown College
Digital Marketing
Developed a strong understanding of online marketing opportunities and learned how to successfully conceptualize, define and execute an effective campaign by examining various methods and current best practices.
Humber College
Advertising & Graphic Design / Advertising, Art Direction, Graphic Design
