Brian M

Multimedia lead responsible for end-to-end video production, photography, and digital content strategy supporting marketing, internal communications, and brand storytelling.

• Led full-cycle production of video content across brand, product, culture, and executive communications

• Owned multimedia content systems, including centralized photo/video libraries and digital asset workflows

• Directed large-scale video initiatives in partnership with external production vendors, managing creative direction, timelines, and delivery

• Captured executive and corporate photography for internal and external brand use

• Designed onboarding materials, campaign assets, and event graphics

• Managed enterprise-wide digital signage communications across multiple office locations using ScreenCloud

• Led annual multimedia roadmap planning aligned with marketing strategy and organizational priorities

Led university-wide digital media strategy and multimedia production across marketing, communications, and brand channels, serving as a primary owner of the institution’s digital presence.

• Directed end-to-end production of video, photography, and digital content supporting enrollment marketing, internal communications, and brand storytelling

• Increased social media engagement by 50%+ through a strategic overhaul of visual storytelling and content approach

• Acted in a lead capacity during marketing leadership transition, ensuring continuity of campaigns and communications

• Streamlined vendor management and digital platforms to improve operational efficiency and workflow

• Managed web, email (WordPress/Mailchimp), and campus-wide digital signage to ensure consistent institutional messaging

Led cross-functional marketing and creative operations, overseeing multi-channel campaigns and production workflows for agency clients

• Directed restaurant rebrand initiative, driving creative strategy, execution, and brand repositioning

• Increased client growth by 22% through data-driven social media strategy and performance optimization

• Reduced marketing costs by $14.5K through process improvements and streamlined campaign management systems

• Produced end-to-end photo and video assets supporting brand identity and campaign execution

• Contributed to agency business planning and strategic growth initiatives

Captured photo and video content for weddings and engagements as a second shooter for high-volume event production

• Assisted in post-production editing using Final Cut Pro and After Effects

• Developed foundational expertise in visual storytelling, production workflows, and client delivery standards

Led digital marketing execution across email (HubSpot), web (WordPress), social media, and OTA platforms, driving resort visibility and revenue growth

• Increased social media growth by 44.6% and 19.97% year-over-year, exceeding engagement targets two consecutive years

• Managed full-cycle content production, including photography, video, and copywriting using Adobe Creative Suite

• Rebuilt and organized resort visual asset library, improving content accessibility and brand consistency

• Developed instructional video content for Golf and Tennis departments, contributing to a 15% increase in private bookings

• Supported SEO, analytics, and e-commerce content optimization to improve digital performance and conversion

Varsity Captain, University of Florida Rowing Team 2005-2007

Bright Futures Scholarship Recipient