Brenton Chapman
Brand Manager and Marketing Director
Brooklyn, NY
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Summary
Every person, product or business has a story to experience. I create those experiences to forge the bond between your brand and your customer.
I am passionate to help shape and tell your stories, because storytelling is the most powerful way to bring new ideas into today's world through brand development, creative direction, and marketing.
Experience
2010
Dec
-
Present
Marketing Consultant
Black Unicorn / New York City, NY
- Develop lifecycle marketing and communication strategies for international defense and military brands such as Glock, Ruger, Smith & Wesson, Colt, as well as government agencies such as the Department of Homeland Security, Federal Bureau of Investigation and Department of Defense
- Create loyalty programs, business case studies, partnership plans and ROI reports
- Manage teams of external agencies and creative departments to meet tight deadlines on multiple, complex projects simultaneously
2012
Mar
-
2017
Oct
Senior Director of Digital Media Content
The Jewish Federation of Greater Los Angeles / Los Angeles, CA
- Created online marketing strategies through web design and social media that resulted in key areas of growth between 2012 - 2016:
- Website Traffic Increased 707% (Unique Visitors)
- Online Revenue Increased 665%
- Online Contributors Increased 647%
- Facebook “Likes” Increased 441%
- Twitter Followers Increased 407%
- YouTube Video Views Increased 559%
- Led project to roll out an enterprise level donor management database and internet solution package in offices across the country, increasing data connections and providing invaluable analytic insight into targeted donor marketing
- Implemented standard operating procedures throughout the Marketing and Creative department that increased interdepartmental communication and worker efficiency
2007
Dec
-
2011
Aug
Director of Marketing
American Tactical / Rochester, NY
- Responsible for direction and evaluation of a team of four graphic designers in an in-house marketing & creative department
- Designed and oversaw production of accessories, apparel, branded packaging and equipment for the outdoors and sporting goods industry
- Created a vast recognition network through national level advertising campaigns, online marketing, and public relations strategy
- Art Directed product photoshoots and annual catalogs
2004
Jul
-
2007
Sep
Assistant Director of Marketing
AmChar Wholesale / Rochester, NY
- Established and maintained business to business marketing relationships with various military and law enforcement departments and agencies across the country
- Provided experienced leadership and creative direction, generating a 6% annual increase in company sales through targeted marketing campaigns between 2004 and 2011
- Coordinated and planned annual trade show presence at more than thirty major conventions a year, attended shows to oversee assembly of booths and provide on site marketing support
- Increased national sales presence through continuous updating and improvement of company website and print catalogue consisting of over 250,000 unique products
Education
2015
-
2017
Los Angeles Chamber of Commerce
Community Leadership Development Program / Nonprofit Administration
2002
-
2006
Monroe College
Undergraduate / Communication
Skills
