Brenda Gates

Responsible for the concept and design of artwork for the fashion brand including look books, monthly catalogs (600,000+ distribution), national advertisements, postcards, invites, store visuals, internal selling tools and all other support materials for both the U.S. and China markets

Works collaboratively with the Sr. Art Director, copywriters, and Marketing team, as well as external vendors (printers, retouchers) to ensure the most effective design solution is produced

Focused on improving the company’s brand identity in each usage scenario measuring messaging against the brand’s positioning and visual standards

Extensive experience with all phases of print design including comp and mechanical creation, retouching, paper and printer selection

Designed book exteriors, interiors and box wrap designs for items sold exclusively at Barnes & Noble

Focused on unique, yet appropriate usage of typography to best evoke a particular feeling by the consumer

Gained valuable experience designing for a younger target market

Determined typography and copy layout for various high-end cosmetic and fragrance packaging for a worldwide market

Final mechanicals and images prepared in a deadline driven environment

Participated in color proofing press runs and on-site container decorating approvals allowing for a greater understanding of the package design process

Worked in a close knit environment with all members of the product design team to maintain the integrity of the brand

Designed and conceptualized brand identities and packaging for health, beauty and personal care products

Participated in every phase of each project from design development to the preparation of final mechanical artwork

Used organizational and time management skills to meet tight deadlines and produce

impeccable design work