Brandi Meeks
Product Marketing Manager
Summary
Senior level executive with 16 years of experience in managing marketing programs for multiple industries like healthcare, hospitality, legal, and financial services. Experienced in various sized organizations from small professional service groups to large companies. Strategic skills necessary to lead successful marketing programs in different budget and resource environments. Strong organizational and communication skills bring clarity, structure and efficiency.
Experience
Product Marketing Manager
Informa Financial Intelligence / Nashville
● Business Results: Following a two year decline, drove first year of revenue growth in the Institutional and Wealth portfolio.
● Leading marketing strategy and execution for Institutional and Wealth.
● Managing the digital marketing for Institutional and Wealth generating best in class click-through rates (1.5%) and engagement (6.08%).
● Leading marketing partner relationships and partnership promotions.
● Guided and executed the initial Financial Intelligence brand transition as well as a subsequent transition aligning Informa Intelligence verticals in look and feel as well as value proposition and tone of voice.
● Drove the creation and evolution of the Product Marketing Management role in the Business Intelligence division (representing six verticals including Financial Intelligence).
● Founded the win/loss analysis process for Financial Intelligence and responsible for data gathering, results interpretation and delivery of key insights to Senior Leadership and relevant portfolio stakeholders.
● Established the first Financial Intelligence website in 2016.
● Managed two high profile product launches for the business: the EPFR fund flows platform in 4Q 2017 and the Zephyr portfolio analytics and performance platform in 1Q 2018.
Education
The University of Memphis
Bachelor of Arts in Communications / Advertising
Skills
