Led group in charge of positioning, extending and activating the key network brands in the portfolio. Launched the TCM Classic Film Festival in Hollywood. Led on-site branding for TBS Just for Laughs comedy festivals. Oversaw launch of TBS and TNT digital storefronts, dramatic growth in TCM branded commerce partnerships (including successful books, DVD collections and media partnerships), and further exploration of network extensions that would both strengthen the brands and drive new revenue streams. • Key Industry Awards during tenure: 2009 CTAM Hall of Fame Award for ongoing success of TBS and TNT brand campaigns, 2008 Peabody Award for TCM.
|
|