Brad Kaplan
Executive / Advisor in Brand Strategy, Marketing Strategy, and Purpose
Summary
I help companies grow, with purpose. From brand strategy to marketing strategy to articulating and activating their authentic "why." I advise companies and nonprofits on setting purposeful and mission-driven strategies to energize their people, fuel innovation, and inform marketing communications and customer experience... so everyone benefits.
Experience
Managing Partner
Bootleg Strategy Consulting / Atlanta, GA
Delivering high impact brand / growth strategy engagements and advisory work for clients and partners, including Prophet and Newlink. End clients have included MillerCoors, Nestle, Lowe's, Newell Brands, Dell, Chick-fil-A and many others spanning a variety of industries.
Managing Director
BrightHouse, A BCG Company / Atlanta, GA
As Managing Director, I led engagements with clients (corporate, nonprofit, and governmental) around the world, helping them articulate and activate Purpose as a true North Star throughout their organization. BrightHouse is a global creative consultancy that helps organizations uncover their timeless purpose - so they can grow their people, profits, and social impact.
VP, Brand Development
Turner Broadcasting / Atlanta, GA
Led group in charge of positioning, extending and activating the key network brands in the portfolio. Launched the TCM Classic Film Festival in Hollywood. Led on-site branding for TBS Just for Laughs comedy festivals. Oversaw launch of TBS and TNT digital storefronts, dramatic growth in TCM branded commerce partnerships (including successful books, DVD collections and media partnerships), and further exploration of network extensions that would both strengthen the brands and drive new revenue streams.
• Key Industry Awards during tenure: 2009 CTAM Hall of Fame Award for ongoing success of TBS and TNT brand campaigns, 2008 Peabody Award for TCM.
Education
Duke University, Fuqua School of Business
MBA
University of Pennsylvania
BA
Skills
