BOB SAINT JOHN
Creative Director
Summary
Highly creative and effective Creative Services Director with an emphasis on brand identity and new product development. This includes: strategic and business planning, market development, brand identity, graphic design, photography, advertising & sales support. Experience in telecommunications, sports marketing, media and Internet industries for success driving double-digit sales growth nationally and globally with Verizon Communications. Proactive and self-motivated with expertise that includes knowledge in multimedia, new technology, and marketing communications, coupled with a sound business management acumen that ensures cost control, productivity, optimization, revenue generation, public speaking, creative direction to include exceptional interpersonal and analytical skills.
Montserrat College of Art Instructor: Conducted senior level illustration seminar program for advanced students. Senior Portfolio Instructor 1989-1992. Created curriculum and introduced the school to computer illustration and design.
SKILLS
Projects and Services: CAM Training, Branding and Marketing, PPA Workshop Presenter Presenting Data and Information, Skill-Path Train the Trainer, Toastmasters, Photography, policies, print advertising, Process Re-engineering, profit, project planning, Speaking, radio ads, re-engineering, research, sales, Sales Training, staff development, Ad Design, Advertising, Arts, agency, Brand Identity, brand strategy, brand development, Broadband, coaching, collateral design, Creative Direction for Fortune 500 clients, customer satisfaction, customer care, Art direction, e-commerce, e-business Film, financial, fine art, Graphic Design, illustration, image, Instructional Design, interface design, ISP Team Building, leadership, Logo design, Market Research, marketing, marketing collateral, marketing materials, mergers, personnel, strategic development, strategic planning, TV, web design, Websites, and workflow design. Customer Symposiums Presenter: ISP Team Training Event, Media relations Overview in Verizon, ISP Customer Symposium Event, Speaker and ISPCON Service Networks Customer Event.
SOFTWARE EXPERIENCE
Experienced with all current industry software to include: Adobe Suite of products such as: Photoshop, Illustrator, Adobe Acrobat Pro, In-design, and Flash. Other programs such as: Quark Express, Graphic Design Studio, Microsoft Word, One Note, Outlook, Excel, Power-point, File-maker-Pro, Logo Design Studio Pro, I- Web, Dreamweaver, iPhoto, iTunes, SketchUp, Layout, Style Builder, Mail, Safari, Firefox, Chrome, Photo Booth, iMovie, i-DVD, Skype, Audacity, Numbers, Opera, Pages, Acrobat Distiller, Corel Painter X, InstaBeauty 2, Inkscape, SMS Export, Clean My MAC, Mackeeper, Quick time, Flip Player, Image Capture, FaceTime, Screenshot, Time Machine, IZip, You Send it, Dropbox, Remote Desktop Connection, Gemini, Gatekeeper, I-Mazing, Disk Utility, Bit Torrent, Wonder Share Video Converter Ultimate, We Print Server, Foix, SilverFast 8, Microsoft Messenger, Amazon Music, Tune Up, & Notes.
Experience
Marketing & Design Consultant
AIDS Outreach Center / Fort Worth, TX
Developed Strategic Marketing Plan. Designed Web and print advertising, including brand and design components for this non-profit organization.
Creative Director
The Right Image Studio
Provide creative solutions for brand identity, strategic business goals & brand direction. Conceive/develop "image" and execute creative visual communication solutions to align with client's business goals. Custom graphic design services include strategic planning, brand development, commercial and fine art photography, illustration, photojournalist assignments, architectural and engineering photography, logo design, marketing collateral, advertising, illustration and web design. Representative clients include: Verizon, Kodak, Fuji Film, Coldwell Banker, Century 21, Anderson Little, Oneida Silver, City of Littleton MA, City of Portsmouth NH, Scandecor Poster, Pan American Airways, Advanced Technologies, PMC Connection, Telios Engineering.
Creative/Marketing Director
TELIOS Engineering Corporation / Dallas, TX
Developed and directed a master brand strategy for the TELIOS/TELIOSITY Corporations. Designed and conceived brand elements, collateral and websites for all marketing channels of the firm.
Marketing Communications Manager NYNEX-Verizon-Idearc Information Services, Middleton, MA
Orchestrated highly successful Mar/Com strategies for Verizon Yellow Pages and rebranding into Idearc Media spin-off from Verizon YP Managed Mar/Com for company's largest region comprised of 29 markets.
Created new campaign for Idearc Media including sports signage, collateral, OOH, radio promotions and TV spots to support a new brand and ad campaign. Created web-based online tools for all market managers to order advertising materials. Promoted strategic development and managed creative direction of the company website, managing 10 external design resources in achieving business objectives. Successfully completed e-commerce design initiatives for online ordering and fulfillment of existing directory products.
Art Director
NYNEX Yellow Pages
DFW, Texas
Designed and conceived brand elements for all marketing channels of the firm. Managed creative direction and design of all print and digital marketing communications /marketing media while providing creative developed "image" and executed creative visual communication solutions to align with the firm's marketing goals for two of their companies.
Sales Training Designer
Bell Atlantic-Verizon YP / Fort Worth, TX
Member of the Instructional Design Team that created web-based training design strategy and curriculum for SuperPages products and ongoing YP sales training. Provided support and development for all Sales Training print and electronic materials.
Creative & Marketing Communications Manager
Verizon Communications / Middleton, MA
Oversaw strategic development of interface design with an agency for internal/external ISP Markets' websites; managed content and creative direction in support of both sales force and customer's marketing materials, Identified new revenue source of $23M+, and personally generated $5M+in revenue by generating new leads for sales. Directed ISP market's sales team collateral design and distribution, lead management, market research, industry standards and application of best practices. Coordinated e-business creative, research, and fulfillment.
Creative Services Manager
Bell Atlantic Information Services / Middleton, MA
Coordinated operational, financial and personnel resources. Oversaw project planning and execution of process re-engineering objectives; administered customer care policies, training and coaching for self- directed design teams, and improved workflow process systems and measurement procedures. Increased design productivity 475% and customer satisfaction by 60%.
Art Director
Design Manager
NYNEX / Middleton, MA
Assumed lead in re-engineering process that significantly reduced advertiser turnover, increased customer reductions of $43M in 3 years. Increased design productivity by 300% and generated $2M in new revenue.
The introduction of a cutting-edge web-based design solution that became the model for superpages.com, a self-service design model which served as the template for an ongoing source of new company revenue, the product has evolved and is still in use today.
Education
Art Center College of Design
Bachelor of Arts, Graphic Design & Illustration, & Fine Arts
Bachelor of Arts: Graphic Design & Illustration, & Fine Arts.
Art Center College of Design 1987 Pasadena, CA, United States, USA
University of New Hampshire
Associate of Arts
Associate of Arts
University of New Hampshire
Durham, NH, United States
Skills
