Besher Tabbara
Healthcare Product and Marketing Executive
Summary
Passionate entrepreneur with executive product management and strategic marketing experience ready to take on a new challenge.
CONTRIBUTIONS
•Led development of digital health applications that monitor rapid changes in patient’s condition and alert responsible clinicians with actionable alarms. Also led development of data analytics platforms that manage, analyze and identify patterns of trending health behavior across a population of patients.
•Provided high-level strategic vision and led on-the-ground design and build process of 4 electronic health record (EHR) specialized modules. Served as reliable clinical knowledge resource in guiding development to ensure released products meet client expectations and diverse end-users needs.
•Introduced 11 major global healthcare products, 5 of which required FDA and other local market approvals. Led over 20 development cycles of medical software releases that delivered new features, functions, and product enhancements.
•Led market launches of 5 medical products that required FDA approvals, average of 3 to 5 field trials and end-user testing per medical device. Negotiated and resolved complex regulatory cases. Developed knowledge and full grasp of FDA requirements, Joint Commission standards, State/Federal laws and EHR incentive programs.
•Awarded 2 U.S. medical device patents.
Experience
Director of Marketing
Draeger Medical / Telford, PA
Lead the marketing team, marketing strategy and strategic solution roadmap for patient monitoring and health IT solutions in North America.
•Develop and implement North American marketing strategy for patient monitoring solutions in alignment with global and regional strategy.
•Develop customer retention and growth programs that are in line with providers’ strategic initiatives.
•Drive strategy implementation process, integrated marketing program execution, and business performance measurement.
•Own North American product marketing, campaign planning and execution, and product management (in collaboration with Global team) for assigned programs.
•Collaborate with sales, service and additional cross-functional contributors to meet and exceed customer requirements, drive revenue goals, and support ‘Integrated Hospital Approach’ positioning of full North American solutions portfolio.
•Provide leadership to marketing managers in accordance with the company values and leadership model.
•Actively drive regional Net Sales and Gross Profit for hospital business within the region, including joint ownership of revenue targets with Sales and Service organizations.
•Provide input for both Global and Regional Strategy for solution lines.
•Manage research, competitive/business intelligence, customer perception and related activities to support both strategy development and business performance measurement.
•Identify new market trends and growth opportunities.
•Identify, pursue, cultivate and manage third-party alliances & relationships to offer more comprehensive solutions that meet customer needs and capitalize on market opportunities.
Actively manage solution lines and budgets.Education
Boston University School of Management
Master of Business Administration / Finance, General Management
Master of Business Administration, Finance and General Management; Honors, 2004
