Barbara Campbell
Strategic Alliances and Partnerships
Seattle, WA
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Profile:
Summary
Driven and results oriented Partnership Executive with proven history of fostering key alliances and establishing crucial channels to expand revenue growth.
Accomplished Alliance Executive with expertise in strategic partnerships, corporate relations advancement, networking, and channel development. Proficient in collaborating successfully with C-Level executives, stakeholders, vendors, and employees and place maximum emphasis on ensuring cohesive approach to achieving objectives and developing profitable alliances. Highly analytical with ability to create strategies to drive partnership growth and produce exceptional outcomes. Expert in leading complex negotiations which result in mutually beneficial contracts. Exceptionally organized individual skilled in operating independently and within a team and always emphasize value of cultivating cohesive working environments and strong group dynamics.
Areas of Expertise:
• Partnership & Alliance Development
• Corporate Relationship Management
• C-Level Negotiations
• Channel Development & Expansion • Budget Forecasting & Administration
• Problem Identification & Resolution
• Strategic & Critical Thinking
• Leadership, Mentorship & Teamwork
Experience
2014
Jan
-
Present
Chief of Strategy and Alliances
Campbell Consultants, Ltd / Seattle
Direct technical sync calls between Alliances to advance joint solutions. Orchestrate Alliance Partner sync calls, Go to Market Sync calls, and Joint Account Planning Calls and compile reports for Executive Sponsors on mutual activities through analysis of dashboard results.
Selected Contributions:
• Established award-winning strategic Alliances and partnerships focused on collaborative technology solutions and sales through Go to Market and Co-Sell opportunities.
• Obtained quarterly sales of +$3M through leveraging extensive Executive Level endorsement, Channel Alignment in sales and alliance management.
• Attained increase of 150% in software product sales within 6 months by creating and executing strategic joint Go to Market plans with Global ISV/SI’s alliances and channel partners.
• Increased incremental revenues by 60% within one year by collaborating with partners around joint solutions and launched new product categories that promoted 55% acceleration in annual incremental revenues.
• Created product awareness by initiating Roadshows and Seminars to educate decision makers resulting in escalation of software sales by 115% in one year.
• Achieved Microsoft’s ‘Partner of the Year’ three times through attaining Executive level credibility with large corporate partner. Elevated many companies to Microsoft Partner Level to Managed ISV and Cloud Solution Provider.
Education
1989
-
1990
Eastern Illinois University
Masters / Business, Political Science, Public Administration
Skills
