Austin Ripmaster
Brand Communications Director
Experience
Director - Brand Communications Soccer Business Unit, North America
ADIDAS GROUP / Portland
Serve as a key member of the business unit leadership team as head of Brand Communications, Brand Strategy,
Creative, Content Strategy, Category Brand Design, and Consumer Insights.
• Lead an integrated team of 10+ people connecting with consumers through a variety of channels and functions
including Digital, Consumer Events, Retail Experience, Visual Merchandising, Influencer, Social Media and PR.
• Drive the long-term strategic brand direction and go to market process of the $500m+ North America region.
• Communicate and adapt key global campaign and product stories for North America Market
• Manage $20m+ annual marketing budget.
• Lead all integrated marketing campaign including creative and content including new concepts. Example is 2017
Tango footwear and apparel lifestyle product with $100M/year 1-revenue goals.
Director - New Accounts
SUPERMOON CREATIVE AGENCY / Santa Monica
• Winner of Ad age Small Agency of The Year Award.
• Led all acquisition, strategic, and creative concepts for new accounts with a focus on positive change brands.
Education
UNIVERSITY OF CALIFORNIA, BERKELEY
B.A, English Literature Creative Writing
UNIVERSITY OF CALIFORNIA, BERKELEY Berkeley, CA
B.A English Literature Creative Writing Minor 1998-2002
• Magna Cum Laude. US News World Report #1 ranked English department globally.
Skills
