Ashley Goldfinger
Interactive Producer, Creative Strategist, Sr. Creative Production Manager
Summary
CREATIVE ROOTS - I’m a creative mind with a visual creative foundation; Collectively these traits play a key role in the work that I produce. They influence how I approach and solve problems, how I expand ideas, and how I effectively communicate and work with my team. DRIVEN BY DIGITAL MEDIA & OUR SOCIAL AGE - I thrive on the constant educational opportunities of digital media. The ever-changing nature of digital media supports my fast-paced work style and eagerness to learn (from others & self-education). It encourages my strengths; highlighting my ability to absorb information quickly and adapt to change effectively. Digital media and internet culture are a huge part of my personal and professional life; providing me with opportunities to understand the constant craves of our culture and allowing me to be in-sync the current and upcoming trends of our digital age.
PROCESS DRIVEN - I genuinely enjoy all aspects the creative & problem solving process; from research, to briefs, budgeting, brainstorming, creative development, to the presentation and postmortem.
I THRIVE ON CHALLENGES - My ability to manage multiple high-pressure needs is drawn from my eagerness to learn, adapt, and think on my toes.
I VALUE COLLABORATION & THE STRENGTHS OF MY TEAM - As a creative and strategic mind; I understand how important it is to equally rely on my personal strengths and the strengths of my team in order to execute highly successful initiatives. I value the environment of collaboration and it’s ability to surface immeasurable growth opportunities.
Experience
Digital Strategist, Sr. Creative Production Manager
Photon Interactive / New York, NY
Photon Interactive is the worlds largest and fastest growing provider of omni-channel and digital experiences. As a creative strategic leader I provide Photon's portfolio of clients, covering over 30% of the Fortune 100s, with innovative data-driven, omnicannel solutions that deliver creative and effective results. As a creative production lead for the largest digital consumer footprint with over 120m daily consumer touchpoints, I manage the creative project development alongside of the largest pool of omni-channel engineers across offices in US, India, Indonesia and the Netherlands.
(Accounts: Lacoste, KPMG, American Eagle, Mylan, Campbells)
Digital Marketing Manager
Community Recycling / Philadelphia, PA
Developed and oversaw digital marketing strategy for clothing recycling company. Oversaw all digital marketing campaigns for the business from concept to post-launch. Responsible for tracking conversions, improving usability, planning and budgeting for all project based content and digital marketing developments. Managed digital brand, on and off-channel marketing initiatives including SEO, paid media, partnerships and site redesign.
DIGITAL MARKETING & AD SALES PRODUCER
Sprout (NBCUniversal) / Philadelphia, PA
Managed the production and distribution of digital marketing and integrated ad sales projects for NBCUniversals Sprout TV Network. Informed audience with digital strategy and delivered quality, successful, creative communications in the digital space. Responsible for overseeing digital marketing production from concept to launch. Generated digital marketing pitches, integrated ad sales RFPs, and oversaw the creative fulfillment of all sold integrated advertiser content. Responsible for supplying and activating digital marketing campaigns for brand related content, partnerships and NBCUniversal Symphony content. Oversaw SEO and participated in the strategic planning of paid search for SproutOnline.com. Managed all digital advertisements on SproutOnline.com & Sprout mobile apps. Developed strategic optimization tactics that effectively reach targets. (Production Portfolio (Partnerships + Integrated Campaigns): Comcast, Time Warner, Lets Move, Learning Care Group, Sesame Workshop, Kimberly Clark, Microsoft, KIND Healthy Snacks, American Heart Association, Produce for Kids, Fandango, PNC, Fidelity, Franklin Templeton Investments, PBS Kids, JimHensen Company, Mattel, Harper Collins Publishers, Hachette Book Group, Scholastic, 2014 NBC Sochi Olympics, Universal Pictures)
MULTIMEDIA PROJECT MANAGER
GP Strategies / Philadelphia, PA
Managed the production process of GPs Comcast and Bristol Myers Squibb projects. Successfully managed client relationships and creative fulfillment of interactive digital training and e-learning tools for clients.
(Accounts: Bristol Meyers Squibb, Comcast, Hyde Marine)
Education
Moore College of Art and Design
BFA / Interior Design, Sculpture, Art History
