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Artavias Thompkins

Artavias Thompkins

Account Director

Atlanta, Georgia
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Summary

Accomplished Senior Executive with strong affinity for marketing and keen business sense to orchestrate product and B2B/B2C strategies improving viability, profits, and prospects across diverse industries. Proven talent for leading teams, launching programs and services to win new customers, generate revenue gains, and increase brand value.

AREAS OF EXPERTISE:
► Team Leadership
► Goal Setting
► Strategic Marketing Plans
► Integrated Content Marketing
► Digital Advertising
► Campaign Development
► Digital Program Implementation
► Market Segmentation & Research
► CRM
► Brand Strategy
► Executive Presentations
► Client Relations / Retention
► Business Analysis
► P&L Management
► Sponsorship / Experiential Marketing
► Key Stakeholder Engagement
► Team Development
► Public Relations


Experience

2016 Jul - Present
Account Director
IMG Live / Atlanta, GA

Sought after to lead strategic direction and brand strategies. Communicate directly with keystakeholders. Analyze ROI and measure campaign effectiveness to ensure programsmeet/exceed revenue projections. Mentors team to empower and promote individual growth.

2015 Dec - 2016 Jul
Account Director
Iris Worldwide / Atlanta
Recruited to provide strategic creative direction. Established clear objectives and accountabilities for team. Led multi-channel marketing campaign development and implementation rollouts. Analyzed budgets to increase profitability, margin growth, market share, and customer retention. Achieved company revenue goals targeting customer retention, revenue growth, and process improvements for Lamborghini.
2014 Jun - 2015 Nov
Senior Account Supervisor
All Terrain / Chicago, IL
Cultivated trusted partnerships with new and existing clients. Managed financial performance for increased account profitability. Led strategy, program development, and execution of marketing plans for the Illinois Lottery. Developed metrics to measure ROI and optimize campaign effectiveness. Monitored project budgets and forecasted revenue. Maintained team workflow. Supervised design and production of marketing collateral to ensure deliverables met client expectations.

Education

1997 - 2002
Utah State University
Bachelors of Science
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