Ariana Agnew
Digital Marketing Manager
Seattle
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Summary
Graduated cum laude from Gonzaga University in May 2018, earning a Bachelor of Arts in Public Relations with a Spanish minor.
Previously a Manager at New Engen, Inc., where I managed a diverse B2B and B2C client portfolio with $3m+ in monthly spend, overseeing digital marketing campaigns on Meta, TikTok, Pinterest, Google Ads, Microsoft Ads, LinkedIn, and SA360, including influencer marketing..
Authenticity, diversity, inclusivity, and building strong interpersonal relationships are the passions that drive my career goals. I am constantly learning and evolving, professionally and personally, and strive to present my best self.
Experience
2022
Jun
-
2023
Sep
Manager
New Engen / Seattle
- Managed diverse B2B and B2C client portfolio with $3m+ in monthly spend, overseeing digital marketing campaigns on Meta, TikTok, Pinterest, Google Ads, Microsoft Ads, LinkedIn, and SA360, including influencer marketing
- Delivered strategic recommendations addressing business growth challenges, optimizing campaign structures, managing assets, and implementing effective bid strategies
- Took ownership of client relationships for smaller accounts and channel strategies for larger clients, emphasizing people management, mentorship, and quality assurance within the internal team
2021
Jun
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2022
Jun
Associate Manager
New Engen / Seattle
- Built, launched, and monitored campaigns, reporting on pacing, budget, and overall performance
- Oversaw a portfolio of 5 clients with a total monthly budget of approximately $300k
- Maintained clear and consistent communication with account teams and clients through email and Slack, while providing mentorship, support, and training to the internal junior team
2020
Nov
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2021
Jun
Associate Consultant/Maintenance Lead
Community Boost Consulting / Remote
- Executed on multiple accounts, working within Google Ads, Google Analytics, Facebook Ads, conversion element design tools and email marketing platforms, consistently hitting and surpassing clients’ pacing metrics and digital marketing goals
- Led productive client kickoffs, meetings, and roadmaps and ensured that the clients were informed, up-to-date, and confident with their digital campaigns and strategies
- Increased website traffic, converted new supporters, and generated revenue for purpose-driven clients all to ultimately accelerate and scale social impact
2019
Sep
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2020
Nov
Digital Marketing Associate
Chair 10 Marketing / Seattle
- Built, optimized, and oversaw 25+ SEM clients, managing monthly budgets from $2k - $20k
- Carried out SEO tasks for clients including but not limited to: blog writing, reputation management and social media management
- Created monthly reports with the goal of producing quality, KPI-focused results
2018
Jul
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2019
Aug
Digital Media Specialist
Evolution Communications Agency / Littleton
- Oversaw entire digital strategy including but not limited to: SEO, SEM, social media management, email marketing, blog writing, website design and content development
- Assisted team members in various non-digital tasks, including but not limited to: pitching media, creating and managing small media buys, recording minutes in staff and client meetings
- Supervised and mentored the summer intern staff, including task delegation and benchmark evaluations
2017
Sep
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2018
May
Public Relations Intern
Meals on Wheels Spokane / Spokane
- Supported the Marketing team in executing strategic marketing initiatives to enhance outreach and community engagement
- Assisted in the development and implementation of e-newsletters, contributing to a 300% increase in readership
- Collaborated with cross-functional teams to create and edit content for various communication channels (Meta, Twitter, YouTube, website), ensuring consistent messaging aligned with Meals on Wheels' mission and values
Education
2014
-
2018
Gonzaga University
Bachelor of Arts in Public Relations / Public Relations, Spanish
Gonzaga University, Spokane, WA
May 2018
Bachelor of Arts in Public Relations, Spanish minor
Honors: Dean's List & President's List, graduated Cum Laude 3.77 GPA
Skills
