Anthony Rom
Freelance Art Director
Summary
Skills
Concepting, brand design, digital design, print design, content creation, photo art direction, video editing.
Experience
Freelance Art Director
Freelance Art Director
Agency art director working on 360° branding projects from campaign concepts, direct response, enterprise web, new business pitches, and out-of-home, to special event collateral across digital and print media. Experience on contracts with consumer, pharmaceutical, telecommunications brands and more both agency and client side. FCB, Edelman, Mcgarrybowen and more.
Freelance Art Director
FCB
Retail campaign concepting for Xfinity Mobile; iterative concepting and building out an in-store retail campaign
Major web build for pharmaceutical business
Print ad campaign concepting for pharmaceutical business
Freelance Art Director
iCrossing
Created original content for Cap'n Crunch, and Firestone; GIF, photo, video
Developed new home page designs to feature new content stream
Rich media and digital ad banners for Firestone
Freelance Art Director
FCB
Created rapid release templates to mobilize last minute Tmobile offerings
Retail campaign for a Meijer/Coca-Cola bundled meals cross promotion
Direct mail campaign and customer relationship management build out for pharmaceutical client
Freelance Art Director
Redbox
Integrated marketing campaigns across digital and print channels
Original content creation for social channels
Increased Instagram following with 200,000 follower net with single post
Art Director
Caxy Interactive
Art directing, layout, and design of an 80+ product seasonal consumer packaged goods catalog
Design of redeveloped, responsive direct response email campaign
Product concept development for new wholesale line
Freelance Art Director
Roam Chicago
Developed branding for digital, print, and retail channels
Created ecommerce content calendar
Built house photo studio and photographed product for ecommerce and editorial use
Freelance Art Director
Freelance Art Director / Brooklyn
Reached out to modeling agencies, publications, and fashion designers to grow business. Managed studio financials and operations. Pushed digital and print direct response campaigns to targeted individuals to generate sales leads. Nurtured new business contacts and closed on contracts. Booked talent and crew for principal production on rotating basis. Represented as a fine artist by professional agent.
Education
State University of New York
Bachelor of Fine Arts, Fine Arts
State University of New York Bachelor of Fine Arts, 2011
Skills
