Annie Aphay
Social Media and Marketing Specialist at UGG Australia
Summary
I am a senior at the University of California, Santa Barbara (UCSB) with a diverse skill set that has grown out of my passions for writing/editing, technology and marketing.
I live by a go-getter mentality, always ready to embrace any challenge and, as a result, thriving in my pursuits. Additionally, I maintain excellent oral and written communication skills with the added quirk of being able to speak six different languages.
Contact me at: annie.aphay@deckers.com or annieaphay@gmail.com with any inquiries
Experience
Social Media and Marketing Specialist
UGG Australia / Goleta, CA
- Create marketing concepts and brand stories for photoshoots
- Heavily maintain Pinterest and play an active role in driving posts across all other social platforms for both core and men’s channels
- Manage Shoppable Content Management System and Social Software Platform
- Assist APAC social media team
- Create guidelines and templates for social media posting and marketing approaches for social teams across the omni-channel
PR and Marketing Lead
Tech Haus / Santa Barbara, CA
- Tasked with publishing media content — Instagram, Facebook, press releases, LinkedIn, advertisements and blog posts
- Tech blogger and correspondent who oversaw four different websites
- Managed solo project involving online media-marketing consumer products
- With team, created a new app from ground up — process including UX/UI design, creation of algorithm, MVP process and field market research
Social Media and Marketing Coordinator
Elegant Stache, LLC / Santa Barbara, CA
- Reviewed up-and-coming tech gadgets (cars to computers) as main tech blogger
- Ran all social media content for digital development start-up
- Dissolved to develop Tech Haus
Editorial Intern
Santa Barbara Magazine / Santa Barbara, CA
- Provided creative input for lifestyle and fashion/beauty magazine
- Worked directly under editors to proofread, fact-check and conduct interviews
- Wrote several articles featured in both print and online at sbmag.com
- Assist with online content using Wordpress and Photoshop platforms
- First point of contact for all incoming phone calls or emails for editing dept.
Brand Representative
Pura Vida Bracelets / La Jolla, CA
Pura Vida Bracelets started off as a brand of uniquely handcrafted bracelets but has since grown to include other accessories. Every purchase helps provide full-time jobs to local artisans in Costa Rica.
My responsibilities include:
- Representing the brand through social media platforms (Facebook, Twitter, Instagram, Pinterest, etc.)
- Driving sales and generating new buyers
- Tracking sales
- Being a key player in the Pura Vida movement
Campus Brand Representative
Prima Donna / New York, NY
Prima Donna is a jewelry/accessories line based in New York City
My responsibilities include:
- Generating new buyers through brand representation
- Showcasing a target look every month through various social media platforms (Facebook, Twitter, Instagram, etc.)
- Developing individualized campaign ideas targeting campus audience (at UCSB)
Education
University of California, Santa Barbara
International Relations and Technology Management-Entreprenuership
