Anna Monzon

Performed in depth data analysis and provide data-driven insights to top leadership, in addition to overseeing all company reporting metrics. Partnered with different stakeholders to understand business needs and develop strategy to enhance performance.
• Spearheaded pricing strategy initiative, increasing profit margin by 12%+ percentage points MoM.
• Analyzed customer LTV and identified high-return customer profiles to maximize revenue.
• Partnered with key stakeholders to develop and execute data-driven strategic planning projects.
• Tracked and reported on company-wide metrics and provided strategic insight to top leadership.
• Performed monthly commissions reporting for B2B and B2C sales teams.
• Forecasted sales revenue and dictate sales targets and KPIs through cohort data analysis.
• Established key performance indicator metrics and developed BI dashboards in Tableau.
• Calculated Total Addressable Market for national B2B sales team, yielding a TAM of $21B.
• Led Competitor Analysis to optimize sales process, align brand messaging and improve pricing.
• Optimized marketing channels for spend efficiencies, reducing CPA by 73% MoM ($1,986 to $545).
• Assisted in the redesign of online UX, reducing time to finish by 83% (reduced 7 mins to 1 min).

Managed a $20M+ B2B sales pipeline in internal CRM platform and Salesforce.
• Streamlined the B2B sales process significantly contributing to a 400%, $12M revenue increase of 400% YoY.
• Presented as keynote speaker at company-wide meeting on SalesOps achievements and initiatives.
• Launched a company-wide purchase order software roll-out and trained 50+ sales representatives.
• Oversaw estimating department and successfully awarded $3M worth of projects in 2017.

Served as the liaison between the EVP of Operations & the SVP of Technology
• Performed the budgeting, scheduling & execution of a 30 property network upgrade project.
• Implemented company-wide Information Security Awareness program.
• Planned & managed company-wide projects aligning business goals with technology.
• Tracked 50+ on-going projects & maintain project executive summary one-pager database.
• Managed & scheduled project tasks & deliverables within company & with outside vendors.
• Created presentations & documentation for Executive use.

Assisted Portfolio Manager in overseeing a 7 property, 8M SF commercial real estate portfolio.
• Served as liaison between Portfolio Manager & Property Management staff.
• Supported Executive Vice President on confidential projects & initiatives.
• Spearheaded initiative & successfully certified 24 properties for prestigious BOMA360 designation.
• Created year end performance assessment presentation presented to President & CEO.
• Acted as key member in developing a plan to expand to Residential Real Estate management.
• Prepared Investors’ presentation presented at year end Investors’ Conference.

Member of management team responsible for overseeing over 350K SF of commercial real estate.
• Handled tenant relations for 12 high-end tenants including Infor & Burberry.
• Lead contact for all vendors & contractors to ensure work meets standard operating procedures.
• Performed financial reporting for accruals, variances, invoices & payroll in Yardi & Excel.
• Participated in weekly construction meetings for $30M redevelopment project.