Anna Marcela Walsh
International Brand Management and Leasing Director
Summary
Accomplished senior executive with background in retail and luxury market. Bilingual and bicultural specializing in international brand management and expansion across Mexico. Over 18 years experience in business development, project management, international negotiations, implementing sales incentives, capturing market share, attracting and retaining clients; as well as broad expertise in advertising, CRM and event organization. Specializing in creating strategic initiatives, achieving measurable results and goals. Excellent leadership, communication and presentation skills.
Experience
Director of Leasing
Grupo Sordo Madaleno / Mexico City
Responsible for the brand designation, attraction and negotiation for Artz.
Attracted all of LVMH brands, and the key players in the luxury market in Mexico, as well as brands that decided to open their first location at Artz
Negotiate with WW Presidents terms and conditions for leasing contracts
Increased key money expectations by 65% as well as monthly income by 85%
Developed key legal skills while negotiating and signing 160 contracts in 12 months
Responsible for the expansion of Plaza Satélite. Coordinated, negotiated and closed 97 new brands in 12 months.
Managed the interests of new clients, with internal objectives, construction teams, legal and operations departments to find the best conditions for all.
Education
Universidad Anahuac Sur
Masters in International Management
Skills
