Anna Gorbunova

Anna Gorbunova

Training and Development Specialist

Fort Lauderdale, FL.
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Summary

Ambitious, results-driventalent development professional with 8+ years of experience and a proven knowledge of cross-functional team building & leadership, performance management and process improvement. My passion lies in maximizing performance through innovative training programs and coaching techniques that support business needs and aim to optimize productivity and drive profitability.

Experience

2019 Jun - Present
Field Training and Development Specialist
European Wax Center / Fort Lauderdale, FL.

Responsible for developing, delivering and assessing training and learning resources that support the organization’s four key objectives: accelerating unit growth, delivering a 360-degree guest experience, building an efficient enterprise and inspiring a people + performance culture. Play a key role in influencing stakeholders and impacting the brand’s guest experience and sales by providing targeted comprehensive training programs, leadership development workshops, in-center coaching andon-going support to 700+ centers across the EWC network.

  • Act as a subject matter expert to Franchise Business Consultants and ensure network and regional training needs and objectives align with current business standards and processes.
  • Monitor and evaluate effectiveness of policies, practices, training programs, instructor and materials to support the creation of resources that reinforce the development of participant’s competencies and performance expectations. Supported the development of alternative training methods if expected improvements are not seen.
  • Coordinate, conduct and facilitate new center openings, Train the Trainer certifications, onboarding programs, live virtual trainings, workshops and other organizational strategic that influence behaviors and impact the key drivers of the business.
  • Measure, analyze and evaluate progress of individual and team effectiveness. Create personalized development plans and establish team succession plans to ensure development of skill sets and abilities that drives center revenue and maintain the highest level of service quality.
2018 Dec - 2019 Jun
Leadership Development Coach
European Wax Center / Fort Lauderdale, FL.

Provided coaching and support to 33% of the EWC network, composed of 10 regions and 288 centers. Elevated and empowered Center Managers, District Managers, Multi-Unit Franchisees, Regional Coaches and Area Representatives in applying the principles of a learning organization to accelerate development and improve individual and team performance while upholding EWC’s values and vision. Role dissolved during organizational restructure.

  • Planned, created and facilitated key learning and leadership programs through instructor-led classroom events, virtual webinars, workshops, support calls and regional meetings that ensured successful transfer of knowledge and on the job skill application. Implemented creative ways to “influence without authority” while ensuring accountability by assessing regional performance in relation to network performance, established goals and standards.
  • Spearheaded the Mystery Shop process across the entire EWC network and provided direct support to 700+ centers. Educated Franchisees and Center Managers on how to assess the guest experience, improve center operations and identify areas of opportunity to drive center performance. Created and uploaded 120+ cases per month and implemented a tracking system for failed shops to ensure proper follow-up. Influenced a 40% increase in stakeholder response rates and scheduled support calls. Increased re-shop scores by 30% with a positive impact on disengaged Franchisees.
  • Provided consulting services to the network and recommended new approaches to effect continual progress.
  • Supported a network wide change management process during the area buy-back program while maintaining full confidentiality and remaining flexible and adaptable to the network’s needs and overall success.
  • 2017 Jul - 2018 Dec
    Operations Manager
    Source Salon, Aveda / Fort Lauderdale, FL.

    Please reference description below as I worked for this employer on two separate occasions.

    2013 Dec - 2017 Jun
    Director of Operations
    Hand & Stone Massage & Facial Spa / Fort Lauderdale, FL.

    Passionate Spa Director of a growing membership-based franchise offering expensive knowledge and experience in a highly competitive market. Skilled in managing and operating a high-volume spa from start-up to sale while overcoming many challenges to ensure sustainable growth. Expert in providing guests with the luxury spa experience at an affordable price point focused on high quality services and results driven experiences.

  • Effective coach and mentor with proven success in building and managing high-performing teams as evidenced by low turnover, high employee engagement and excellent customer service.
  • Led a cross-functional team of 40+ associates in business initiatives that substantially increased revenue, decreased costs and improved guest satisfaction. Skilled communicator capable of inspiring others to adapt a growth mindset.
  • Achieved consistent recognition as a top performing spa ranking in the top 15% of 300 locations nationwide. Achieved $1.4 million in annual revenue by year two.
  • Collaborated with corporate office to shift marketing strategies from print to online advertising in effort to generate high leads, drive higher prospects, cut marketing costs and measure ROI through data analysis. Appointed as a speaker at the 2015 brand conference. Led a session on marketing efforts, social media advertising and online reputation management.
  • 2013 Jan - 2013 Dec
    Operations Manager
    Source Salon, Aveda / Fort Lauderdale, FL.

    Energetic Salon Manager with strong industry experience driven to cut company costs and increase company revenue through innovative management techniques. Hard-working and reliable with excellent written, oral and interpersonal communication skills. Proficient in turning underperforming stylists into high performing and successful professionals.

    • Assisted in hiring and recruiting efforts, team leadership and development, sales coaching, inventory management, policy and program development and guest relations for two locations with 25+ employees.

    Education

    2008 - 2011
    The University of Tampa
    Bachelor of Arts / Advertising and Public Relations, Minor in Marketing

    Skills