Anise White

Plan, design, manage logistical, creative, financial, legal matters relating to clients’ event programs- -budgets, marketing plans, programming, production/agenda schedules, staffing, travel arrangements, etc. Arstist relations, book talent, source, hire, manage vendors-crews/venues and negotiate contracts. Facilitate planning calls and status updates with clients. Manage invoicing and payments to vendors. Produce, design, write and manage production/distribution of digital/hardcopy marketing collaterals and social media updates. Procure permits, floor plans, and Certificates of Insurance. Secure speakers and VIP guests. Manage run of show, as well as stage management of the audio, visual and technical aspects of the event. Provide event recaps including Plus/Delta, budget reports etc.

While working with Omerge Alliances, I was able to work on the Femme Fatale event with Iman Cosmetics and to create a successful event that allowed for live streaming with industry tastemakers and beauty bloggers from around the country. The event became a trending Twitter topic as a result.

Provide a full range of support services for the EVP of External Affairs and the VP of Communications. In charge of document preparation, confidential file management, mail handling, supply ordering and record maintenance. Coordinate and carry out special events, meeting planning, requests, projects and communication plans. Process accounts payable/receivable.

Procurement and negotiation of branding sponsorships. Plan, design and manage logistical, creative and budgetary needs of events. Creation of time lines, budgets, run of show, as well as booking talent, source and hire 3rd party vendors, manage invoicing, site visits, and all A/V needs. Management of the creation of collateral, branding/sponsored placements, facilitate planning calls and status updates with clients.

Managed budget forecasting, invoice reconciliation, quarterly budget reconciliation and vendor partnerships. With a 6-month backlog of invoices, I was able to resolve the backlog and also redesign the accruals process and create a vendor relationship protocol.

Developed artists’ bios, one-sheets, press releases, newsletters and websites. Database marketing and research for core demographic markets, budget management, invoice reconciliation, artist development- -interviewing skills, image building, style, image and make-up coaching. Website design and social media campaign launch. Source and hire staff- - stylists, makeup artists, photographers, etc. Execution of artist’s riders, Developed and executed marketing plans as well as booked talent for shows at premier venues.

Rebranded a Transgendered percussionist, who was having trouble reestablishing herself after transitioning by redesigning her bio, website, and social media presence. As a result, her Facebook presence doubled within 3 months.

Designed marketing plans for meetings, kickoff events, product launches, press conferences, trade shows and VIP Events under the Sprint, NASCAR, NFL partnership 175-200 yearly events. Managed event calendar, coordinated the planning and implementation of 5-10 quarterly executive level meetings such as Virtual Briefings, CEO/Analyst briefings, sales meetings and sales kickoff events. Managed budgets from $1K-$1M, by forecasting projected costs, setting budget goals and negotiating vendor contracts. Organized and maintained invitation/registration process by designing HTML invitations, handling agenda design and planning calls. Secured speakers, conducted site visits, maintained partner relationships and created training policies and manuals for staff. Managed food and beverage contracts, hotel contracts, corporate gifts, concierge services as well as event recaps for clients.

I was able to take a potentially derailed event that was stalled due to the selected site being an historical landmark and unable to be altered. By working with the RF Engineers I was able to design a new plan to allow for streaming the launch. As a result Sprint was able to launch the Samsung Reclaim and reestablish Sprint as an environmentally conscious company.