Anika Basu

-Responsible for developing and overseeing strategic social media initiatives to increase engagement and e-commerce sales.

-Collaborate with Creative Directors and PR team to oversee branding and marketing strategy.

-Curate content strategy to expand branded digital communities while monitoring metrics.

-Start-to-finish point person for 13 integrated Diesel advertising campaigns (cumulative production budget of $5MM) worked with premier photographers to reinvent the Diesel brand.

-Managed all client communication and deliveries while supervising Creative Team’s bandwidth and execution against production timelines and estimates.

-Created agency, partner and vendor project management processes to streamline production for existing and future clients. -Project managed creative curation and community management of Dieselreboot.tumblr.com; Tumblr’s pioneering microsite case-study, engaged Diesel’s digital natives for casting, guerrilla advertising and events.

-Produced #DieselVenice, a Twitter collaboration with 17x higher engagement than Twitter’s past programs; engaged tastemakers with viral social caché to amplify PR around Diesel’s event.

-Identified new client opportunities and produced creative decks for new business pitches.

-Assisted in marketing research and overall execution of integrated marketing programs across luxury, fashion, beauty and tech markets.

-Liaison between Executives and internal departments (Digital & Print Creative, Sales, Marketing team) and clients to ensure delivery of creative strategy decks.

-Implemented internal project tracking program to improve bandwidth strategy against client work.

-Managed internal revenue reports to strengthen company business plan and analyze sales trends.

-Researched and tracked ongoing app performance of custom digital marketing programs for analytical reports.

-Coordinated Studio Tours; a curated presentation to garner new business and showcase the digital creative services of The Studio.

-Enhanced gallery’s public and client relations by developing monthly community outreach programs and gallery exhibitions. -Developed social media strategy increasing PR, sales and exposure for gallery’s Curator and Artists.

-Targeted new and existing clients through direct print and digital marketing promotions.

-Managed all client sales, artist relationships and general day-to-day operations.