Angus McGuffin
Global Creative Director
Summary
A versatile creative leader with over 20 years experience delivering award winning integrated solutions, content and innovation.
Areas of expertise include idea generation, creative direction, creative strategy, copywriting, story telling, content generation, digital and brand strategy and managing global creative teams.
Experience
Global Creative Director
Avery Dennison RBIS / London + NYC
Avery Dennison RBIS is a $1.6 billion division of Avery Dennison (NYSE: AVY). As a global business of designers, inventors, engineers and weavers it delivers innovation and strategic end-to-end solutions for global brands, retailers, and state-of-the-art manufacturers in both the apparel and footwear industries.
Core responsibilities include:
Transform the brand to become a recognised strategic solutions partner
Ideate and develop a visual expression for all brand touchpoints through innovationin both physical and digital spaces
Transform, lead, motivate and inspire creative teams in both London + New York
Lead and nurture all high-level creative relationships from client services teams, internal/ external comms and marketing teams and to CEO and board level.
Design Director
Bladonmore / Europe, Dubai + Abu Dhabi
Projects delivered include:
GardaWorld: Repositioning a global security services brand for a new era
Abraaj Group: Develop a new visual identity for its global communication strategy
QKR Corporation Limited: Delivery of new identity program
Freelance Creative Director
London Agencies / London
Agencies include: Lloyd Northover; McCann, London; Imagination + Base One
Projects delivered include:
ASICS: London 2012 Olympics brand experience spaces
Tolv, Stockholm: Creative lead for graphics and spatial design at entertainment site
Toshiba, Europe: Successful delivery of re-brand pitch
Design Director
300million / London
Projects delivered include:
Orchestre de Paris: Annual events programme
British Council: Digital strategy and design for training portal
Comdi, Russia: Brand positioning, naming and visual identity
creative director
Lateral Group / London
Projects delivered include:
South West Trains: ‘Catch the Summer Fever’ integrated campaign
Restaurant Associates: Successful delivery of BA lounges comms pitch
Stagecoach Group: Annual Report and Accounts
Creative Director
Compass Group – UK and Ireland / London
Projects delivered include:
Eurest Services: Global positioning and rebrand programme
Gordon Ramsey Holding: Visual identity and comms programme
Compass Group: Creation of healthy eating program
design Director
Blue Design Group / Belfast + London
Projects delivered include:
Bank of Ireland: Retail banking experience
Causeway Institute of FE + HE: Brand positioning and identity program
AIB Group: Business brand positioning, visual identity toolkit and comms
Art Director
GPS Communications / Belfast
Senior Designer
Tudor / Belfast
Designer
The Marketing + Design Group / Belfast
Skills
