Angelique Fehr

- Develop annual marketing strategy, commercial plan, and budget for global business.
- Construct successful inbound/outbound campaigns that exceed industry benchmarks.
- Deploy modern marketing practices including persona development, customized content marketing, data segmentation and analytics, market research & insights, A/B testing for performance tracking and adjustment.
- Conduct competitive and market research to understand market dynamics and differentiation, incorporating into marketing strategy to drive successful positioning.
- Create multi-year strategic growth roadmap, developing strategies with sales and product teams to deliver future growth and guide the priorities for the business.
- Represent key industries and marketing strategies to senior leadership, sales, business and partner communities through live presentations.
- Oversee team of marketing communicators, manage PR and design agencies, and direct internal functional teams to prioritize initiatives and activities, invest in most impactful activities, and address opportunities to accelerate or optimize the marketing plan.
- Partner with business units, sales, and regional teams to provide analytics, insights, and intelligence to drive awareness and accelerate demand generation opportunities through the sales pipeline.
- Plan and execute internal and industry events ranging from 1,000-15,000 attendees including exhibits, demos, analyst and media relations, keynote presentations, event promotion, and lead management.

- Developed and executed annual marketing plan, including budget, strategy, tactics and execution, for global services business.
- Collaborated with product management and regional marketing teams to develop go-to-market strategy for global launches, identifying target audience, building value messages, developing content to support business objectives and customer buying process.
- Constructed persona-based messaging and content to support awareness and demand generation campaigns performing above industry benchmarks.
- Led complete web redesign including site architecture, content development, messaging and search engine optimization of approximately 100 webpages.
- Managed global regional events including execution of 4,000 sq ft booth space, demos, analyst and media briefings, and keynote addresses.

- Created persona-based content for integrated marketing programs including print and digital ads, video, case studies, social media, public relations, webpages, bylines, brochures, presentations, and direct mail.
- Coordinated with subject matter experts across all regions to develop globally relevant demonstrations of domain expertise and technical capabilities.
- Planned and executed global launch of new products and services through project management, messaging, announcements, website and news releases.
- Coordinated internal and external events.