Andrew Wilz

*Contract* Director of Photography NA // DP -General Tire NA

Continental

December 2013 – Present (2 years 6 months)*Aspen Colorado* -remote // North America (location production)

Working currently as the contract Director of Photography for both Continental Tire North America, and General Tire North America.

Brought in to assist as a part of a team with both in-house and contract personnel with a strategic rebrand of both Conti and GT.

Working with all available industry information, as well as comprehensive brand-statements, relative sales metrics, consumer-side metrics related to demo, and leveraging OOH data related to targeting non-endemic markets to raise consumer awareness... I'm working to crunch numbers with Conti's in-house team, to generate meaningful and relevant targeted content to steer the brand into the mainstream consciousness of the North American consumer set.

Utilizing relevant locations (some iconic, some lifestyle, all product-related), specifically chosen vehicles reflective of our target audience, and leveraging a decade and a half of commercial Outdoor Industry content production experience, I'm working to integrate Continental Tire and General Tire as a lifestyle brand, within the american marketplace.

We currently are entering our third year together, with the rebrand 'For What You Do' // 'Anywhere Is Possible' campaigns, with a goal of increasing brand awareness in existing spaces, while also supporting new internal directions with Major League Fishing // Bass Pro Fishing, along with existing sponsorships in MLS and some new racing additions, in addition to our print and digital assignments.

Sr. Director level CD/AD/DP, with complete current production capability in-house for international Commercial Automotive production (pre/pro/CGI/retouching/digital).

Background in commercial Outdoor Industry production, strategic content development, content marketing and implementation, content metric analysis and targeting, and total content brand integration and strategy.