Andrea Torre
Summary
A strategic professional across the communications spectrum with experience in global organizations, and with strong understanding of the ongoing shifts in the marketing, media and technology landscape of international markets. Fully fluent in English and Spanish. Currently seeking for a job opportunity within the communications, public relations, marketing or advertising fields. Previous experience includes supporting the communications and marketing of global clients from the advertising standpoint, and cultivation of strategic relationships to both create and shape brand awareness tailored to national and international markets.
Recently graduated with a Master of Science in Communications and concentration in corporate communications and public affairs from Columbia University (2016). Also graduated with a Bachelor of Science in Mass Communications in Latin America.
Highly developed people skills and a creative and artistic vein that uniquely contributes to client and media relations. Ability to synthesize complex issues and corporate initiatives into straightforward and compelling storylines for external and internal stakeholders.
Specialties: external and internal communications, marketing campaign planning, advertising, event strategy and management, public relations and corporate social media management.
Experience
Communications/PR and Marketing Graduate Intern
Thor Equities / New York, NY
Work directly with the Director of Communications on all internal and external communications.
Craft and distribute press releases.
Research and create media lists.
Develop content for newsletter and intranet, targeting internal stakeholders.
Collaborate with the creation of social media content.
Collaborate with the marketing and advertising department.
Give support to the marketing department to maximize the exposure of properties in order to generate a stronger impact among key investors.
Communications and Marketing Account Executive
Publicis / Venezuela
Client: Nestlé Venezuela – (Nestlé Corporate and Internal Communications, Nestlé Purina – Dog Chow, Cat Chow, Pro Plan)
Lead the daily operations of Nestlé’s internal and external communications from the advertising standpoint.
Coordinated all strategic development, positioning, and multichannel advertising including, digital, BTL, and traditional channels.
Supported the creative team on the creation and development of marketing campaigns aligned to the concept of each brand.
Worked with global partner agencies to develop a consistent visual identity for Purina.
Participated in the development of communications campaigns for Nestlé, including creating and implementing strategies, planning and promoting events and collaborating with the development of PR strategies.
Helped drive new product sales by creating awareness through millions of impressions.
Collaborated with the development of key events with the support of Nestlé’s communications and marketing department.
Participated in the preparation and execution of comprehensive Nestlé’s full-year advertising strategies and programs.
Gave support in the development of national launchings of Nestlé’s products through integrated communications campaigns for internal and external stakeholders.
Key Accomplishments:
- Participated in the creation and development of Nestlé’s first external corporate communications campaign in Venezuela, “A Gusto con la Vida,” which included 7 TV spots, viral seeding, Facebook, Twitter, print and radio. The campaign successfully increased brand awareness and ranked Publicis as the #1 ad agency in the country.
Marketing and Arvertising
Concept McCann-Erickson / Venezuela
Clients: Master Card Venezuela, Chevy Plan General Motors Venezuela
Participated in the strategic planning and development of integrated marketing campaigns for each brand.
Supported each department in the development of advertising proposals for the brand’s communications: TV, radio, graphics, POP, digital and events.
Coordinated the creative development of each project.
Communications Intern
Burson-Marsteller / Venezuela
Client: LG Electronics Venezuela
Supported the planning and execution of events.
Created and updated media lists.
Lead the daily monitoring and updating of LG Venezuela PR website.
Account Intern
Ogilvy & Mather / Venezuela
Clients: Coca-Cola Venezuela, Mattel Venezuela, Kimberly-Clark Venezuela
Provided daily assistance in the management of the brand from the advertising standpoint.
Supported the development of marketing campaigns for each brand.
Assisted in the launch of top tier products
Lead daily monitoring of the brands’ main competitors.
Education
Columbia University in the City of New York
M.S. in Communications / Communications, Branding, Public Relations
Communications M.S with emphasis in strategy and critical thinking skills.
Universidad Monteavila
Bachelors in Communications / Communications, Advertising, Marketing
