andrea megaris

COMPANY:NewYork, NY 2002-Present

JohnAllanoperatesachainofluxurygroomingsalons, andmarketsalineofrelatedbrandedgroomingproducts.

Director, *JA*Products*-*Product*Development*|*Brand*Marketing*|*New*Business*Development*

Managefullscopeofgo5to5marketbrandstrategy, positioning, andexecutionforfulllineofJohnAllanpremium

grooming products, with PL responsibility for product planning, development, marketing, and lifecycle

management to achieve product quality and profitability targets. Direct sourcing, manufacturing, and logistics.

Cultivateandmanagerelationshipswithsalonsandtraditionalandonlineretailerstogrowchannelsanddevelop

pointsofsale.Serveasfirmpublicrelations.Overseecross5functionalartdirection, marketing, andsalesteam.

• Oversee*premium*brand*positioning*of*grooming*products.*Leadallphasesofresearch, development, andnewproducttestingtodriveinnovationandensurepreservationofbrandattributesandquality.*

• Successfully*developed*new*distribution*channels, *contributing*to*attainment*of*$7M*in*annual*

revenues.Builtglobalbrandequityviacreationof19SKUssoldin150+retailersandsalonsworldwide.

• Obtained*distribution*through*Barneys*New*York, *Nordstrom, *Bloomingdale's, *Saks, *and*other*flagship*

retailersviadevelopmentandmanagementofstrategicrelationshipswithbuyers.

• Increased*market*penetration*and*brand*visibility*bysecuring*distributor*relationship*with*Amazon*for

fullproductline, withdistributioninUnitedStates, Canada, andEurope.

• Drive*sales*and*increase*brand*affinity*and*salon*relationships*through*product*education*program, *

providingtailoredclientproducttrainingonbrandattributesandproductapplication.

• Created*and*manage*production*and*supply*chain.*Directedproductdevelopment, andqualityassurance

testing;selectedproductandpackagingmanufacturers;andoversee15vendorsworldwide.

• Spearheaded*creation*of*corporate*eWcommerce*website.Collaboratedwithdeveloper, assistedin

establishingconceptandcontent, anddesigneduserinterface(UI)anduserexperience(UX).

• Turned*around*underperforming*flagship*John*Allan's*salon*in*Tribeca, *New*York*City.Returnedlocation

toprofitabilitythroughstafftrainingonbestpracticesoncustomerserviceandbrandpositioning.

• Generated*highWvalue*media*and*public*relations*exposure*via*execution*of*field*marketing*events, *

includingproducteducationseminarsandcorporateevents.

2* ANDREA*MEGARIS•(917)861-0433•andreamegaris@gmail.com

BROTHERS*ASSET*MANAGEMENT:NewYork, NY 2000-2001

SandsBrothersprovidesinvestmentmanagementandadvisoryservicestoinstitutionalandhighnetworthclients.*

Associate, *Business*Development*

Crafted strategic market intelligence and industry reports and presentations utilized by senior leadership and

brokersinexecutivemeetingsandinvestorpresentations.Managedspecialprojects.

• Transformed*data*into*userWfriendly*formats*utilized*by*brokers*for*financial*presentations*and*pitches*

toclientsandindustrycontacts.

• Spearheaded*the*creation*of*presentations*for*live*webcasts.*Createdhighlypolishedcontentdelivered

globally, promotingSandsBrothers'brandwithhighnetworthclientele.

• Increased*client*engagement*through*creation*and*distribution*of*firm*newsletter.**

SALON:*NewYork, NY 1993-2000

TheJonMegarisSalonwasabeautysaloninNewYork'sUnionSquareneighborhoodcateringtoluxuryclientele.

President*|*PL*Management*|*Business*Operations*

Directed full scope of operations. Managed overall PL, driving sales, profitability, and business and marketing

strategy.Hired, scheduled, evaluated, anddevelopedsalonstaffof20stylists, beauticians, andadministrators.

• Substantially*grew*business*throughsuccessfulexecutionofmarketingandpromotionalstrategies, and

deliveryofoutstandingcustomerserviceexperience.

• Launched*line*of*branded*hair*care*products*sold*in*salons.*Developedandformulatedproducts, and

identifiedandengagedcontractmanufacturersandsuppliers.