AMY YAKUBOFF

An award-winning, UK-based spirits producer with a global presence

• Work cross-functionally with UK-based brand marketing, customer marketing, digital marketing, PR and advocacy teams to adapt campaigns for Bathtub Gin, Rumbullion! Spiced Rum and That Boutique-y Whisky Company to North American market, achieving growth of +800% in 2019 alone
• Drove e-commerce sales by working collaboratively with our global PR and digital marketing teams on campaigns; landing major
• US and Canadian-based holiday gift guide coverage in the Wall Street Journal, Associated Press, The New York Times, Food & Wine,
• Forbes, Men's Journal, Globe and Mail and Cityline, among others, contributing to 11K units sold
• Ideate with internal brand teams to develop and produce creative POS and sales materials; identify, source and manage external vendors in production, delivery and payment process
• Evaluate category data and market trends and report findings to home market; utilize Design Thinking methodology to identify and solve problems pertaining to our brands
• Manage upkeep of digital assets to send to our distributor partners and customers
• Prepare marketing, sales and distributor presentations

A canned cocktail startup specializing in organic and gluten free vodka-based cocktails

• Devised marketing campaign outlining brand's strategy, objectives and KPIs; developed brand identity and brand voice
• Implemented digital marketing campaigns on social channels; launched 25+ influencer campaigns - vetted talent, drafted LOAs, managed budget and campaign timing, resulting in exposure to an audience of 1M+
• Grew Instagram audience by +110% and Facebook by +312% by executing paid ad campaigns on both channels - monitored engagement, managed budget, wrote social and ad copy and identified and worked with external content creators to produce imagery for ads
• Designed decks for sales presentations at national chain accounts, highlighting marketing initiatives, brand strategy and category overview
• Created sales tools for distributors and demo companies; worked with vendors to create and design swag and POS
• Landed numerous national and regional press stories by pitching to media publications
• Delivered monthly marketing reports to company founder

A fast-paced beverage startup producing tea-based cocktail mixers and an alcoholic boozy tea RTD

• Developed and implemented seasonal marketing strategies that aligned with product launches, including the creation and launch of a field marketing program that grew into a 60+ network of regional brand reps - hired staf, created brand book, sell sheets,
• POS and training materials
• Owned PR - planning, pitching, clipping and asset creating, securing 150+ media placements generating +500M impressions
• Represented the brand at events, spoke on behalf of the brand to trade and consumers, presented to wholesalers, handled copywriting, copy editing and development of consistent brand messaging

The first whiskey distillery to open in New York City since prohibition

• Guided guests through an hour long history of whiskey in America, the whiskey distillation process, Kings County's brand history, and a comprehensive whiskey tasting

Part of the wine and spirits team at a global communications agency

• Developed national pitching strategies, pitches, content calendars, press releases and reports
• Broadened traditional PR campaigns by developing influencer programs; vetted social media talent: wrote project copy, drafted contracts and managed program calendars
• Planned and executed events: researched venues and caterers, secured staffing, developed menus, coordinated shipping logistics and managed vendor payment and invoices
• Built and maintained relationships with bartenders and mixologists in all major cities throughout the country, with an emphasis on regular in-person meetings to share story angles

An integrated marketing agency for the wine and spirits industry

• Publicity and event management for agency clients
• Developed and managed social media campaigns and posts on Instagram and Twitter for Campari America, successfully increasing brand's social media presence
• Travel experience, including hosting a press trip to Spain and industry events including Tales of the Cocktail

A boutique wine shop located in Manhattan specializing in small production wines and spirits

BS Music Industry, Minor in Business

Drexel University

Philadelphia, PA (2007)