Amit Dhama
SVP & Product Head - Personal Loans
Mumbai
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Profile:
Summary
Experienced leader, driving digital transformation, strategic programs, and initiatives. Managerial experience in major global and Indian banking and finance corporations - Citibank, IDFC First Bank & IIFL Finance. Extensive experience across all consumer banking products - loans, credit cards, checking accounts, and payments.
Experience
2020
Feb
-
Present
Senior Vice President & Product Head – Personal Loan
IDFC First Bank Ltd / Mumbai
• Lead a team of product managers, marketers, and digital strategists to identify, evaluate, size and develop new product opportunities
• Deliver new customer journeys, rooted in digital acquisition, and a transformation path to reduce traditional channel dependency
• Manage profitability of USD 600 Million Personal Loan portfolio and build right mix; forecast and reduce delinquencies, enhance customer experience to reduce foreclosure of loans
• Develop strategic partnerships to reimagine lending journey and create cross-sell opportunities
2018
Mar
-
2020
Feb
Head Of Digital
IIFL Finance Ltd / Mumbai
• Lead digital strategy and drive transformation by having complete ownership on product innovations and technology development activities
• Build comprehensive customer journeys that includes effective end to end processes, optimisation and product launches to provide integrated offline an Lead d digital customer experience
• Partner with Fintechs in areas of chatbots, RPA and e-KYC, to digitize complete customer life cycle; introduced newer payment options like e-mandates, UPI, mPOS, etc.
• Launched multiple internal mobile and tablet applications for lead generation, customer on-boarding and collection; manage existing customer facing Android and iOS app 'IIFL Loans app’, drive its usage with customers
• Reduced TAT of Gold Loan process by 25% and CV loan process by 44%
2016
Jan
-
2018
Mar
Product Manager - Digital Payments
Citibank NA / Mumbai
• Responsible for Payment Gateway & PoS product; improve the customer experience of digital payment products; launched like Bharat QR, UPI and Bharat Bill Pay
• Manage key accounts like IOC, Reliance, Flipkart, Emirates, Airtel and payment aggregator like PayU and EBS, etc. and deliver INR 1400 Crs+ transaction volume per month
• Launched market first ‘No Redirect' payment flow – allowing 2FA to be completed on merchant's site; live on Amazon.com, Bookmyshow.com, Goibibo.com, Makemytrip.com and Paytm.com
• Lead PoS expansion initiative (25% increase in 3 months) in support of Govt. of India's push on digital payments; launched Cash@PoS and Samsung Pay acquiring for Citi India
2013
Aug
-
2015
Dec
Sales Manager - Mortgages
Citibank NA / Mumbai
Lead a team of 14 Sales Executives; build channels to boost Home Loan & Mortgage business in Mumbai
• Developed digital strategy to increase mortgage origination from digital channels to 30% of overall sales; built a high propensity customer base to cross-sell affluent banking products
• Successfully built Mortgage business from digital channels (affiliates & digital marketing), on boarded 3 DSAs at low-cost referral model and built a new DST
• Best Sales Manager (Mortgage) in the country for 2 years in a row; increased sales by over 100% from INR 25 Cr to INR 60 Cr/month
2012
Jul
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2013
Jul
Manager - Sales Strategy
Citibank NA / Mumbai
• Manage strategy and performance management for Sales & Distribution team of Citi India
• Lead all digital initiatives to enhance the efficiency of sales effort and improve customer acquisition achievements
• Launched iPad App to enhance customer engagement and interaction; this app increased sales of credit cards by 4%
• Received Citibank's APAC level, “Being Remarkable Award” for successfully launching Instant Issuance of Credit Cards in India; credit card issued and delivered to customers in 3 hours
2011
Jun
-
2012
Jun
Digital Marketing Manager
Citibank / Mumbai
• Responsible for planning and execution of e-mail campaigns for the acquisition of retail banking products; managed a creative agency for development of email campaigns
• Using KPI's and measurable metrics created segmentation strategies, A/B testing of subject lines, content and images which drove higher open and click-through rates
• Won Citibank's Client Excellence award for IPL campaign & Premiermiles upgrade campaign
• Responsible for driving adoption of digital statement product in bank; delivered USD 4 Million cost save by increasing digital statement penetration from 52.4% to 63.4% of customer base
Education
2009
-
2011
Faculty of Management Studies, University of Delhi
MBA
2004
-
2008
VN South Gujarat University
Bachelor of Engineering (Electronics & Communication)
Skills
