AMANDA STIBEL

• Created user personas using proprietary data and algorithms; personas informed marketing and inventory strategy
• Collaborated with marketing team to launch new acquisition campaign based on user findings during January internship

Led cross functional scrum team of 20+ people including product, engineering, and design with $9M budget to drive unprecedented 11% yearly growth of Fantasy Football, Yahoo's most lucrative product

• Created expected outcome model for new Yahoo Sports app user funnel design, implementation of top-performing design led to 20% increase in funnel completion
• Developed low-cost strategies including App Store optimization and A/B testing to grow Fantasy Football registration and Daily Fantasy paid play, contributing to $1M+ in revenue
• Reversed decade-long user decline for Fantasy Baseball game through data-driven paid media strategy, partnership with MLB, creative testing, live activation, and organic social efforts. Led to 5% user growth y/y
• Drove rapid mobile growth initiative for Yahoo Sports app by onboarding 10 new ad partners, analyzing and launching results from 50+ A/B tests to determine highest performing targets. Project led to 10% increase in mobile DAUs and earned All Mobile Focus Award from executive management
• Spearheaded outreach, negotiation, and signing of NBA All-Star Draymond Green for Yahoo Sports March Madness game leading to a 20% yearly increase in social engagement for online game and content

• Selected as one of five candidates for accelerated rotational program, rotated every 6 months to the three teams below Yahoo Sports Product Marketing
• Presented data analysis for Fantasy Football that showed high cost channels driving highest user growth. Led to reinvestment of $300K in higher impact channels
• Collaborated with Growth team to create CRM acquisition and reengagement strategy for new Daily Fantasy product contributing to ~25K new and retained users weekly

Ad Products & B2B Marketing

• Drove product launch, including multi-touch email campaign, social campaign, and sales material creation for new mobile-app-install product resulting in a $1M run rate
• Executed first annual Search Summit hosting 100+ top search advertisers with ad spend equaling over $1B

Research & Analytics

• Directed panel of 20,000 highly engaged Yahoo users to gain insights and test new products and features which influenced direction of new homepage designs and creation of Livetext product
• Mastered proprietary analytics tools as well as Tableau, Lookr to craft status reports which informed executive level strategy including $20M rebranding campaign

• InSITE Fellow: one of 35 MBA students selected for two-year fellowship focused on entrepreneurship. In first semester, led business development and secured first partnership for FemTech healthcare startup, Aavia
• Director of Sports Business and Sports Gambling panels, Sloan Sports Analytics Conference
• Member of Product Management Club, Tech Club, VC/PE Club, Entrepreneurship & Innovation Track