Allison Kreuser

• Improved onboarding completion averages from 27 days to 3 days by automating communications through Zapier
• Supported client implementation by setting up training processes, product dashboard resources, clinician communications and internal SOPs
• Took one of the top earning clients and built out a complex onboarding funnel, collaborating across 4 different departments
• Supported the SMB team in reaching and maintaining SLA adherence of 99.5% consult completion rate by streamlining clinician onboarding

• Spearheaded forecasting & sales analysis buildout - decreased returns by 15% and increased net revenue by $10,000/week
• Performed an operational assessment of wholesale order fulfillment errors, reducing lost revenue due to credits by 39% over 3 month span and improving reporting metrics to track errors by department
• Sourced, implemented and managed CRM Hubspot functionalities including training documents & video tutorials, sales analysis report
• dashboards, sales pipeline, and tickets
• Key contributor and super admin in Oracle Netsuite ERP implementation - established processes for lead to quote, order to cash/return to credits, and marketing to ROI

• Processed 85+ daily email threads for 560+ wholesale accounts
• Managed wholesale invoices and all data in ERP system, including work orders, batch numbers, recipes, and reports
• Responsible for onboarding all new wholesale accounts, 120+ over two quarters
• Cross-departmental collaboration with finance, accounting and sales to improve systems, customer experience, and revenue

• Led the relationship with potential residents from start to finish
• Corresponded with admin and member service team to execute successful home tours
• Conducted move-in walkthroughs to inspect the homes after resident move-in
• Created email automation content for prospective residents
• Created training documents for host onboarding
• Collaborated with management to improve onboarding systems

• Collaborated with professor to develop an optimal virtual curriculum and course strategy
• Integrated course curriculum into digital format on online learning platform, Canvas
• Created training and educational documents on subjects including CRM, SEO, website design, and landing pages
• Provided consultation for students in their creation of market strategy plans

• Collaborated with team of consultants to create a marketing plan proposal for online company California.com
• Conducted an environmental and competitive landscape analysis for the client's website
• Assessed the company's target market and elements of value
• Presented insights and strategic recommendations to client, resulting in a stronger inbound marketing strategy

• Executed a digital marketing strategy plan for a locally owned Oakland vegan foods start-up
• Identified social media presence needs and target audience pain points through situational analysis
• Created, compiled and curated B-roll content for final videos used in multiple video campaigns
• Ran Facebook ad campaigns, tracking impressions and click-through rate. This resulted in a weekly reach of 6,799 and 248 clicks, with a minimized CPC of $0.34

Mills College, Lorrey I. Lokey School of Business (Oakland, CA)

Honors Bachelor of Business Administration (cum laude)

December 2020