Allison Whitlock

Developed original formats and secured contracts for multiple series, specials, and brand-sponsored online and broadcast content for this independent production company. Created new series formats, pitch documents, sizzle reels, pilot productions, and drove creative management of all original productions and re-versioning of acquired content. Managed production budgets and ensured delivery within time and budget parameters. on time. Supervised teams of 10-40 on each project.

• Produced Trinny and Susannah's Australian Makeover Mission for LifeStyle YOU Australia, Dry Spell Gardening, Series 1-2 for LifeStyle Channel Australia, and Dry Spell Gardening Revisited for LifeStyle Channel Australia.
• Nominated for ASTRA Awards: Most Outstanding Lifestyle Program in both 2009 and 2010.

Served in executive leadership role for Australia’s largest online educator in home improvements, renovations, and property investments. Charged with transitioning processes, products, and revenue channels online. Supervised and mentored marketing, sales, and finance teams. Strategized with leadership and internal partners on how best to grow business with external networks and buyers. Leveraged existing relationships with producers and networks to lead the pitch and sales process of branded content campaigns. Oversaw creative decisions regarding development, production and distribution of digital products and content. Communicated strategy to staff and stakeholders. Ensured that a consistent level of quality was achieved and maintained on all fronts. Served as a creative custodian and troubleshooter on both current projects and projects under development, providing creative feedback and guidance. Reported to the board of directors.

• Generated 833% organic growth, 356% database growth, 2475% active user base growth, 1900% unique site visitor growth, 68% bounce rate improvement, and 29% revenue growth.
• Drove 3-year initiative to design, develop, and deploy custom WordPress LMS and site with fully integrated E-Commerce, content marketing functionality, customer messaging platform, and CRM integration.
• Strategically led and managed 4 unique online course releases.
• Played vital role in boosting social media from 15,000 to 170,000 followers and grew database from 22,000 to 100,000+.
• Bootstrapped business development efforts by leveraging sales revenue to fund development and new product releases and grew digital team.
• Maintained relationships with all stakeholders, as well as agency heads and high-level talent to cement company performance.
• Fostered a culture of creative risk-taking and fiscal responsibility.

Led production of a primetime lifestyle and entertainment program for WTFN Productions, airing in Australia, Europe, Asia and the Pacific. Approved scripts and edits and delivered pre-recorded TV programs. Supervised and directed full-time production staff of 35, and freelance field and studio crew. Partnered with production manager to administer series budget and managed production costs. Planned series and episodic rundowns. Drove exposure by placing program content with print and online publication partners. Implemented new workflow dynamics, production, and web deliverables cycle.

• Launched fourth season of this multi-award-nominated, studio-based, prime-time lifestyle and entertainment series, building on previous 3 seasons’ results (showrunner on series 1-3).
• Achieved 15% YOY increase in total viewers, 24% YOY increase in commercial share overall, and 10% YOY increase in commercial share in key 25-54 age demographic.
• Managed client relationships and secured $800K+ in sponsor funds and product to offset travel and renovation costs.
• Implemented social media and on-air promotion strategy to create excitement around series launch; secured viewer and studio audience prizes for in-show promotions and giveaways.
• Developed original program format and multiple in-program segment formats that have since been sold as program acquisitions or unique series formats.

ADDITIONAL CREDITS

Post Producer – Heiress Films // Jan 2010 – Mar 2010

• Making Australia Happy, Series 1 (ABC TV)

Producer – Seven Network // June 2007 – Sept 2007

• The Real Seachange, Series 2 (Seven Network Australia)

Producer – Landmark Productions // June 2005 – Sept 2007

• The Real Seachange, Series 1 (Seven Network Australia) Your Place, Series 2 (HOW TO Channel)
• Digital Snap, Series 2 (HOW TO Channel)

Producer – XYZ Networks // Feb 2005 – Sept 2005

• HOME, Series 5 (The LifeStyle Channel Australia)
• Postcards from HOME (The LifeStyle Channel Australia)

Producer/Director – Betelgeuse Productions NYC // Jan 2004 – Dec 2004

• DWELL (FINE LIVING Network, USA)

Producer/Director – Al Roker Productions NYC // Jun 2002 – Jan 2004

• Sheila Bridges' Designer Living, Series 1-3 (FINE LIVING Network, USA) A Sheila Bridges Holiday, (FINE LIVING Network, USA)
• Finding Your Style with Sheila Bridges, (FINE LIVING Network, USA)
• 7 Days / 7 Ways: Sheila Bridges Entertaining (FINE LIVING Network, USA) A Swell Holiday (FINE LIVING Network, USA)

Producer – XYZ Networks // Jun 1999 – Dec 2001

• HOME Series 1 & 2 (The LifeStyle Channel Australia) By Design (The LifeStyle Channel Australia)