Alicia Webb

Freelance Communications Consultant (Acting Director of Communications) 2017-present

Integrated member of the Marketing Communications team responsible for leading, developing and executing strategies that enable organizational objectives.

• Responsible for developing content across a variety of communications channels to enhance engagement and increase the company's SEO

• Lead internal communications and employee engagement projects and initiatives, provide communications counsel to CEO and executive team

• Manage team of four including graphic designer and tradeshow/events team; responsible for execution of all internal and external events, including town halls and customer events

• Support Sales and Business Development through key client and customer facing messaging

• Direct Public Relations strategy, serve as company spokesperson

• Manage company website, oversee website update/redesign

• Lead all external communications for AWESOME, the organization's non-for-profit foundation

First Marketing and Communications Leader in the company's 67-year history. Responsible for developing and implementing branding, marketing and internal communications strategies in support of the strategic and operating plans of the company.

• Partnered with the CEO and executive leadership team to develop all internal communications; launched the organization's leadership town hall meeting program

• Oversaw company website redesign, increased web traffic by 30%

• Managed $3 million marketing budget

• Leader of the annual sales conference for more than 400 attendees; responsible for theme and content development along with all logistics

• Led company rebrand initiative

• Responsible for creation, development and launch of customer facing mobile app, trained in agile project management

• Developed tradeshow strategy

• Generated consistent positive stream of media attention with industry publications, delivered 1-2 media placements per quarter, served as company spokesperson

• Oversaw creative direction of yearlong print advertising campaign

• Launched corporate giving/volunteer program

Leader of the Communications team, responsible for managing and directing all of the organization's communications and marketing efforts.

• Strategically developed and executed Public Relations strategies to stimulate awareness, create interest and drive consideration of the organization's signature product offering

• Developed story ideas and pitch appropriate media outlets; consistently delivered media placements in national healthcare publications, served as company spokesperson

• Rebuilt company website, increased website traffic, drive social media engagement, increased Twitter followers by 50%, wrote weekly blog - increased website traffic by 40%

• Provided media training and strategic communications counsel to senior leadership

• Launched digital company newsletter, responsible for content and layout/design