ALEXANDRA SCHRIFT
Strategic Marketing Manager
Summary
Dynamic Marketing Manager with 12+ years of expertise in designing and executing innovative marketing strategies to meet the unique needs of diverse clients and audiences. Skilled in program and project management, consumer engagement, and brand development across global markets and multiple industries. Adept at driving results through collaboration with cross-functional teams, delivering consistent success in achieving business objectives.
Experience
PRINCIPAL/OWNER - MARKETING CONSULTANCY
RHETORICAL CONCEPTS / Jacksonville, FL
* Developed and executed comprehensive marketing strategies, managing digital and print campaigns, event/conference support, press releases, social media, email outreach, and content marketing initiatives.
* Led key projects, including building an offshore marketing team, auditing technology stacks, and creating and managing annual paid marketing budgets to optimize ROI.
* Specialized in delivering tailored B2B/B2B2C marketing solutions for clients in the technology industry.
* Collaborated with Marketing and Sales leadership to design and implement scalable processes that align with business goals and improve cross functional team productivity.
MARKETING AND LEAD GENERATION
PROLIFICS / Jacksonville, FL
GLOBAL DIGITAL ENGINEERING AND CONSULTING COMPANY
* Developed B2B marketing strategies utilizing Salesforce, HubSpot, and LinkedIn paid ads to drive lead generation.
* Emails sent increased by 82%, CTR +17%, and unsubscribe rate reduced to 0.4%
* Social engagement increased by 58%
* Created engaging content for sub-brands, including collateral, presentations, and social media, to enhance brand visibility.
* Monitored campaign performance metrics to optimize ROI and ensure successful outcomes.
FREELANCE
Self-employed
MARKETING CONSULTANT
* Experienced in managing diverse B2B/B2C marketing projects, including website and social media consulting, collateral creation, content development, & audience segmentation.
* Committed to continuous learning with multiple HubSpot certifications and ongoing education in marketing strategies and tools.
FIELD AND PARTNER MARKETING AND COMMUNICATIONS PROGRAM MANAGER
MICROSOFT (contract)
* Collaborated as part of the global Retail Demo Experience (RDX) platform team, focusing on driving retail partner adoption, optimizing program performance, and managing seasonal messaging materials and sell-in strategies.
* Managed retail demo analytics using Power BI, delivering monthly and quarterly insights, case studies, and newsletters to inform strategic decisions.
* Led continuous improvement initiatives, enhancing processes by engaging with internal and external stakeholders and overseeing marketing materials, communications, and regional meetings.
FREELANCE
Self-employed
MARKETING CONSULTANT
* Provided freelance B2B/B2C marketing services remotely, staying up to date with industry trends through webinars and online classes.
* Developed and implemented marketing strategies to help clients reach their target audience and increase brand visibility.
CONSUMER MARKETING MANAGER
PANASONIC AVIONICS CORPORATION
* Delivered marketing support throughout the sales cycle and post-sale phases for inflight connectivity solutions, including Wi-Fi and live TV, ensuring seamless integration and optimization of shared revenue programs for ongoing customer success.
* Managed a portfolio of 10+ international airline accounts, including Aer Lingus, WestJet, JAL, and British Airways, executing account-based marketing (ABM) campaigns to drive program launches, revenue growth, and scalable brand strategies tailored to regional cultures.
* Administered service training programs for airline crews and conducted Quarterly Business Reviews (QBRs) with senior account management, focusing on KPI analysis and SLA performance.
* Developed and executed digital marketing campaigns, aligning content, voice, and strategy across multiple social media platforms to enhance brand visibility and engagement.
* Fostered strategic third-party partnerships to deliver marketing campaigns aimed at enhancing passenger experiences, differentiating brands, and driving service revenue.
* Directed annual marketing programs by defining scope, budgets, channel strategies, and managing creative agency relationships while tracking and reporting on KPIs.
* Provided on-site support and representation at global industry conferences.
CONSUMER MARKETING ANALYST I/II
PANASONIC AVIONICS CORPORATION
* Performed comprehensive analysis of industry trends to inform strategic decisions on consumer purchasing patterns, competitive pricing, and the effectiveness of campaigns and promotions in driving ROI.
* Created detailed reports and presentations to empower sales and marketing teams with actionable, data-driven insights.
* Collaborated with internal stakeholders, clients, and third-party vendors to optimize KPI reporting processes and enhance performance measurement.
Education
UNIVERSITY OF CALIFORNIA
Bachelor of Arts in Political Science, Political Science
Bachelor of Arts in Political Science - UNIVERSITY OF CALIFORNIA, IRVINE
Skills
