Alberto Ospina

Alberto Ospina

SENIOR MANAGEMENT EXECUTIVE

Miami, FL
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Summary

I am a senior-level executive in the Fitness Industry with entrepreneur skills results-oriented and team-focused business leader with 15+ years of experience in the Multi-Unit Manager field, operations, sales, and team development. Proven track record of establishing successful businesses by implementing continuous improvements that lead to standardized processes and increased operational efficiency. Demonstrated ability to develop and motivate staff to maximize productivity and control costs through effective use of resources.

Experience

2021 Aug - 2022 Jul
DIRECTOR OF OPERATIONS
F45 TRAINING / West Palm Beach, FL

KEY RESPONSIBILITIES:

• Formulate business strategy with others in the executive team.

• Design business policies, manuals, and guidelines that align with overall company strategy.

• Develop strategies to improve and drive excellence in all aspects of system operations.

• Oversee expenses and budgeting to help the organization optimize costs and benefits.

• Oversee Operations organization (to include Onboarding, General, Tech, Equipment, and others)

• Focus on franchise onboarding and expansion, brand consistency, studio experience.

• Forge and maintain strong relationships with franchise owners within the network.

• Help prepare budgets.

• Manage operational platforms/software’s and own administrative functions.

• Monitors budgets, forecasts revenue and expenses for each Studio monthly/quarterly/annually.

• Ensure high-performing organizational talent by promoting the development of internal leaders, as well as championing the identification and attraction of high potential external talent.

2016 Apr - 2021 Apr
CEO & FOUNDER
STARK SMART GYM / Bogota, Col

KEY RESPONSIBILITIES:

•Design build, the global strategy and implementation of the business plan.

•Maintain relations with investors and shareholders.

• Articulation of the company's mission and vision.

•Directly oversee the recruitment, training/coaching, and development of more than 180 employees.

•Seek resources for expansion through financial entities and private equity investment funds.

•Design, coordinate and lead the expansion plan.

•Ensure company meets stablishing KPI’s in all key areas.

KEY ACHIEVEMENTS

• Achieved above 40% Ebitda levels within the first 3 years of operation.

• Achieved levels of 75 in NPS scores within the first 3 years of operation.

•Opened 10 gyms and doubled the value of the company compared to what was initially invested within three years.

•Manage to achieve 15 million USD in revenue to generate unprecedented profits within the first three years.

•Lead the due diligence team: operational, financial, and legal with the companies Ernst & Young and Baker McKenzie, obtaining positive results in all aspects.

2009 Sep - 2016 May
DIRECTOR OF SALES & OPERATIONS
BODYTECH / Bogota, Col

KEY RESPONSIBILITIES:

•Responsible for 73+ locations nationwide and more than 1.800 employees

•Recruit, direct and develop the entire team including Regional Managers, Area Managers, Gym Managers, and sales managers B2B and B2C

•Manage the budget to maximize profitability and manage all operating costs.

•Responsible for an annual budget of USD 100 Million.

•Plan the expansion area and the future openings of the new locations.

• Train, direct, manage, inspire, and motivate the team to achieve their goals.

•Generate weekly reports on business behavior and provide insights for future strategies.

•Develop new products, services, and sales channels, contributing to the achievement of the company's objectives.

• Assist the CEO and VP in planning new company strategies.

•Guarantee the fulfillment of the goal in the expansion plan and support the team in all the development of the opening of the new locations.

•Design and guarantee the implementation of the commercial and marketing strategy.

KEY ACHIEVEMENTS:

•Lead the implementation of the company's sales model.

•Managed to increase the company's sales by 30% and increase the Ebitda margins by 15% in less than two years.

•Managed with my team in 12 months to increase our NPS index by 16%.

•Managed with my team in 12 months to increase our GPTW (Great Place to Work) by 12%.

•Participated in the implementation of a resource optimization operating model that allowed achieving significant efficiencies, resulting in a 7% increase in the company's profitability.

• Business expansion and growth with the opening of 45+ new locations nationwide at the established times with the team’s support.

•Participated in the research team for new investors to obtain resources to support the expansion plan of the company, achieving the closure with a private equity fund and also participating in the due diligence.

2006 May - 2009 Aug
SALES MANAGER
LA FITNESS / MIAMI

KEY RESPONSIBILITIES:

• Conduct daily sales meetings to discuss performance and objectives with team.

• Assign goals to the sales team.

• Achieve monthly and yearly sales goals.

• Design strategies to increase the retention of members and the acquisition of new members.

• Train, monitor, hire, lead and direct sales team.

• Responsible for leading sales of new club openings in the Miami area.

KEY ACHIEVEMENTS:

• Ranked as a top 5 sales managers in the company.

• Managed with my team to be among the 5 best Gyms in sales of the company.

• Managed with my team to be among the 10 Gyms in the company with the best performance in the customer retention indicator.

• Managed for two consecutive years to meet my sales goals by 110%.

Education

2000 - 2002
ITT TECH
Associate of Science in Information Technology
1996 - 1999
Universidad Autonoma
Bachelor of Business Administration

Skills