Alastair Callender
Over 12 years luxury Sales, New Business Development, Marketing, Design & Charter experience. International Awards for Innovation, Sustainability & Yacht Design. Featured in Financial Times, New York Times, luxury media
Summary
NEW BUSINESS DEVELOPMENT DIRECTOR, AMERICAS
Superyacht Sales, Charter, Marketing & Design Expert | Marketing Director | Founder
~Proven Leader in World Class Design, Luxury Sales & New Business Development~
Award-winning and forward-thinking New Business Development Director with over 12 years of globally distinguished success.
Highly accomplished, visionary leader widely known as a luxury superyacht expert who exceeds sales targets and adds value to directly impact the bottom line and grow profit. Translates business strategy into luxury design, product and event marketing, and customer experiences to accelerate business growth. Diverse expertise includes UHNW relationships, superyacht design, sales, marketing, advertising and PR. Renowned public speaker at global conferences and exclusive events.
Distinguished Achievements:
- International award recipient in the fields of Innovation, Sustainability, and Superyacht Design.
- World renowned superyacht expert who creates and executes global luxury design and exceptional customer service.
- Entrusted to negotiate tailor-made superyacht charters for discrete, high profile Ultra High Net Worth (UHNW) clients.
- Sought after to lead bespoke marketing campaigns resulting in over 40 superyachts sales exceeding USD 800 million.
- Strategic marketing expert leveraging expertise in luxury industries to gain customer loyalty and business partnerships, while ensuring seamless execution of customer service, marketing, and exquisite luxury events.
- Respected industry leader and trusted advisor who understands global cultures and economies. Knowledgeable on how to position luxury products and coordinate unique client experiences.
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Noted team leader who trained high performing global marketing teams to consistently exceed sales targets.
Technical Skills
Windows, Microsoft Office Suite, MacIntosh Operating Systems | CRM | Hand sketching, rendering and 3D model making | 3D CAD modeling (Alias StudioTools, Rhino, UniGraphics) | 2D CAD (AutoCAD & Photoshop)
Awards & Certificates
- Excellence in Innovation, Award of Distinction, Winner – International Superyacht Society Awards, 2010
- Sustainable Design, Winner – Condé Nast Traveller Innovation & Design International Awards, 2010
- Young Superyacht Designer of the Year Awards, Finalist – World Superyacht International Awards, 2010
- Individual of Extraordinary Ability, O-1 Visa – United States of America, 2011
- Luxury Attitude Certified with Top Honors – Luxury Attitude Academy, Paris, 2019
- MYBA Broker – MYBA The Worldwide Yachting Association, 2018
- Board Member of the Year, Winner - Young Professionals in Yachting, 2014
- Innovative Designer of Transport, Product & Boat Design Award, Winner – Coventry University, 2009
- Boat Designer of the Year Award, Winner – Coventry University, 2009
- The Sir Peter Blake Award for Achievement in Sailing, Winner – The Sir Peter Blake Foundation, 2003
- Sailing Instructor qualification & Power Boating certificate – Royal Yachting Association (RYA), 2003
- Senior Music Scholarship, Winner (Bassoon and Clarinet), Head of the Symphony Orchestra – Cranleigh School, UK, 1999
Experience
Founder & Managing Director
Callender Designs & Consultancy
Founded an innovative design consultancy to promote award-winning design work, after meticulous market research leading to a radical superyacht design concept: ‘Soliloquy – The Super-Green Superyacht’.
- Won 4 international awards and received shortlist nominations for 5 other awards internationally.
- Innovative styling and pioneering Eco-Luxurious design approach capturing global attention, TV/radio interviews.
- Public speaking engagements and presentation of design work at 18 conferences or seminars globally
- Exhibited company in 6 countries across 3 continents, negotiated GBP 25,000 in sponsorship
- Media coverage includes The Financial Times, Sunday Times, The New York Times, CNN, all major yachting media.
- UHNW clients commissioned exterior and interior design concepts.
Superyacht Charter Broker
Burgess Yachts / Miami Beach, FL
Promoted within Burgess Yachts in order to develop relationships with many discerning UHNW clients through New Business Development initiatives to book superyacht charter vacations. Expert yacht charter market knowledge. Personally inspected countless superyachts and charter programs. Traveled internationally, met numerous captains and crew to give clients first-hand intelligence on charter market options, and ensure seamless, personal, first class service, harnessing strong interpersonal skills.
- Exceeded whole 2020 personal annual sales target before the end of February.
- Initiated and managed customer experience to ensure seamless customer experience and resolve issues.
- Streamlined charter marketing to improve synergy and bring awareness to new UHNW customers.
- Negotiated exclusive discounts for clients of tailor-made vacations up to the value of USD 1 million per week.
- Charter deals included superyachts from 92ft (28m) up to 240ft (73.2m). Pending 3 week booking on 300ft Oceanco.
YACHT MARKETING MANAGER, AMERICAS
Burgess Yachts / Miami Beach, FL
Recruited to Burgess: a market leading, full-service superyacht brokerage company. Entrusted to lead sales and bespoke marketing campaigns resulting in over 40 superyacht sales. This hybrid sales and marketing role involved managing campaigns for over 25 Sales CA yachts at a time with a combined asking price of USD 850 million. Analyzed market statistics to design tailored strategies.
- Advised lead sales brokers, while developing and managing relationships with superyacht owners and captains; created Central Agency contracts; managed the full sales campaign cycle through to final negotiations, executing Purchase and Sale Agreements, and critical support for surveys, sea trials and closing for yachts from 30m (98ft) up to 110.1m (361ft).
- Managed sales listings including new construction projects up to 92m (301ft) with an asking price of USD 275 million.
- Directed all Burgess Yachts’ presence in American Boat Shows, management of global team and presentation of yachts.
Creative & Marketing Director, Americas
Sanlorenzo Yachts / Fort Lauderdale, FL
Carried out exterior yacht design proposals, directed in-print marketing, online direct-marketing, website design, social media channels. Led luxury events for clients and implemented new business development initiatives. Managed online brokerage listings.
- Managed USD 750,000 annual marketing budget, directed USA shows, lead complementary luxury partnerships.
- Designed and wrote monthly B2C newsletters, content for print materials/ brochures, B2B & B2C email campaigns.
Education
Coventry University
Bachelor of Arts (BA) 1st Class honours degree / Boat Design, Industrial Design, Transport Design
Education and Professional Development
Bachelor of Arts (BA) 1st Class honours degree, Boat Design with Professional Enhancement – Coventry University, UK (2009)
Coventry University Watersports Society - President, Board of Directors, Coventry University Sailing Club - Founder
A-Levels: Business Studies, Economics, Fine Art, Music, Critical Thinking – Cranleigh School, Cranleigh, Surrey, UK
Brambletye Preparatory School, West Sussex, UK
Skills
