AGNES EVANGELISTA
Cosmetic Industry Senior Executive
Summary
Management professional with broad range of general management, sales, operations and marketing experience. Responsible for business strategy of alternative hair care brand with sales growth of over 14% in 2019. Recent role as Director of Business Development, responsible for P&L, growth strategy and brand expansion. Cultivated relationships in Sales Director capacity with retailers such as Walmart, Ulta, Sally Beauty, Target.com, Hot Topic and Jet.com. Developed Professional sales channel by implementing national sales rep. groups in USA. Managed International distributors in over 42 countries.Successful in team building and leadership to achieve goals.
Experience
Director of Business Strategy - Operations, Vendor and Business Development
TISH & SNOOKY'S NYC INC / LIC,NY
Strategically led team of purchasing agents and authorized RA's.
Hired, mentored, and managed teams in operations, logistics, product development, and sales. Collaborated with department manages to ensure deliverables were met.
Researched shows.
Developed relationships with key accounts including Ulta, Walmart, Sally Beauty, and Target.com.
Key Achievements:
* Served as member of executive management team developing business strategy KPI for entire organization.
* Strengthened domestic and international vendor relationships through effective communication.
* Cultivated relationships with manufacturers while traveling domestically and internationally.
* manufactures, negotiated prices, and set terms and conditions. Led critical meetings at international and domestic trade Met growing production needs by increasing network of contract manufactures by 100%.
* Secured large deal, bringing Manic Panic brand to all Ulta stores and 1K Walmart doors.
* Improved brand presence in major retailers while expanding wholesale distribution to 42 countries.
* Increased turnover by 45% in professional beauty distribution by introducing concept to manufacture's rep group.
* Contributed to bottom line growth by conducting research and vetting Amazon partners.
* Enhanced productivity and accountability by implementing standard operating procedures and systems.
Product Development Independent Contractor
VELIXA Cosmeceuticals / New York, NY
Developed and implemented product profile and launch strategy from investor's vision. Identified target markets while overseeing creation of new anti-aging skincare line of products. Researched and resourced lab for production of formulations.
Served as liaison between owner and vendors including conflict resolution and price negotiations. Composed creative and technical writing of website text.
Key Achievements:
* Managed development of two custom formulations including research of ingredient functionality and marketability.
* Effectively negotiated pricing of packaging and design of jars, caps, and outer cartons.
* Secured relationship with Peninsula Hotels, successfully placing Velixa line in New York and Beverly Hills.
* Coordinated opportunity for celebrity endorsement of line and presence on major home shopping channel.
ADDITIONAL EXPERIENCE:
MANA PRODUCTS, INC.
Vice President of Sales
Managed staff of 32+ associates in contract manufacturing of branded products. Developed and executed sales and marketing strategy policies and programs to support product development and brand marketing. Identified target markets in Asia and Europe to create new channels of sales growth. Nurtured client relationships through meetings and trade shows. Promoted team building and motivated staff to achieve substantial sales growth.
Education
Pace UniversityLubin School of Business
Skills
