Adiba Khan

Directly contribute to meeting revenue target of $3B by 2018 for one of the fastest growing Practices in PwC using enabling technologies to deliver efficiencies and grow the sales pipeline. Responsibilities include the effective move to AEM 6, to deliver an exceptional, mobile-enabled Brand experience on the corporate website. Developed and implemented a digital content strategy and a tiered paid digital marketing plan to increase ROI, and effectively leverage the multitude of mobile touchpoints used by target audience. Developed multiple digital dashboards for internal practitioners to enable informed client conversations, and currently developing unified analytics dashboard for leadership to deliver real-time ROI and user engagement insights.

Key Achievements Engagements:

* Strategy to re-assess paid advertising dollars from conventional print buys, to targeted and personalized digital Channels, specifically SM Channels, increasing ROI by over 35% within the first two campaigns.

* Designed, and directed the build of the new website, leverage the new capabilities offered by AEM 6. The only Practice within the 148 country Network to do so, developing best practice examples for usability, and AEM functional requirements and processes.

* Developed mobile-optimized benchmarking tool for Flagship campaign, to provide personalized document based on user answers. Over 100 surveys done, with users from every continent, industry sector, and buyer category, with a quarter respondents from Fortune 100 companies.

Catalyst of omni-channel marketing and sales change for world's largest professional services firm, with direct support of 143 territories. Develop and launch recommendations to ignite organizational change in support of Global Digital strategy and AEM 6 Content Management System (CMS) deployment. Interface regularly with stakeholders and territory leaders to gather, assess and translate needs into tailored solutions. Execute impact assessment and deployment plan for primary channels including digital maturity assessment, CMS requirements, email subscription solution, system integration and improved business processes.

Key Achievements Engagements

* Conceptualizing and creating impactful communications/migration plans and recommendations for business process improvement, talent / skill sourcing, global governance model and mobilization plans

245 Village Circle Drive | Fort Lee, NJ 07024 | 201.450.6567 | adibawkhan@gmail.com

Trusted partner to senior firm leadership in directing U.S. digital operations and high-performance unit. Consulted on multiple change initiatives, including digital transformation for business development. Diligently evaluated competitor activities to develop innovative, market-dominating digital strategies that captured new business. Negotiated vendor contracts to ensure competitive pricing and optimal savings. Mentored, coached and directed team members while managing multimillion-dollar projects and campaign budgets. Executed re-branding, publishing platform / process changes, language / registration requirements, legal, and digital marketing and content alignment for multiple firm acquisitions.

Key Achievements Engagements

* Drove 60% boost in overall US site visibility and engagement by leveraging SM Channels, SEO, Mobile, and Analytics

* Uncovered $2M in savings via strategic vendor negotiations

* Generated $26M in recurring fees through design of digital proposal for Fortune 100 company

* Led seamless launch of first mobile site, taking lead in 145-member territory network

* Designed strategy, architecture, and marketing requirements for firm-wide blog platform (WordPress), now supporting 27+ industry-specific blogs

* Successfully redesigned and led rebuild of firm's largest audit channel, with upwards of 80K subscriptions increasing subscriptions by over 25% within first 3 months

* Guided launch of new brand on digital channels across 148 territories in less than 8 weeks

* Designed and executed global and national campaigns targeting C-suite executives for World Economic Forum, APEC, Players Cup, SXSW and the Wall Street Journal CEO Council

* Developed and implemented digital marketing channels integration strategy for strategic acquisition of Diamond, PRTM, Viridis consulting, BGT, and Ants Eye View

Executed ground-up development of steering committee that drove creation and execution of company-wide, global knowledge management strategy across 148 countries. Developed business requirements for portal through focus groups, user interviews and surveys to collect and align content needs with firm strategy.

Key Achievements Engagements

* Partnered with Global Vice Chair of Marketing and Communications Director to devise online communication audit and strategy in compliance with Department of Justice requirements during Enron / Arthur Andersen legal case

* Conceptualized and developed enterprise-wide taxonomy and platform requirements for internal / external knowledge management system integration

Collaborated with Vice Chairman of Global Marketing and senior management to oversee Proposal Edge, web-enabled tool universally accessible to U.S. firm in support of sales and marketing activities. Directed 9 IT Consultants from Arc eConsultancy and KPMG along with 15 Senior Writers in the development of system content. Oversaw and allocated $1.2M project budget, completing in adherence with all cost and time requirements.

Key Achievements Engagements

* Saved organization $10M by composing initial proposal, securing funding and building specialized tool

* Influenced 80% accuracy improvement in proposal content

* Slashed 60% of RFP response costs within first 3 years

Wrote compelling proposals and supported production of content for weekly magazine focused on women's issues. Organized seminars on social issues for the International Communications Network (ICN).

Worked with Senior Partners on large audit and tax proposals for clients such as General Electric, Bankers Trust, World Bank and IBM. Delivered counsel to Senior Partners working on $1M+ revenue opportunities. Developed first Global proposal development guide used across 148 territories, streamlining brand-defining messages for use in RFP responses.

245 Village Circle Drive | Fort Lee, NJ 07024 | 201.450.6567 | adibawkhan@gmail.com