Adam Griffiths
Creative Director
Summary
Born in Liverpool, adopted Londoner, love Chicago, ex-New Yorker, live in Los Angeles, bred in advertising and inhabit a digital world. Love neon, Dr Pepper and Lego. Hate grapefruit.
I have spent the last 15 years honing my Art Direction/ Design acumen and focusing on the ideation of the big idea that builds successful brands.
I believe travel makes for a better creative, and for a better, sharper, more relevant idea. I have worked across 5 continents and launched brands in over 100 global markets.
I create and craft ideas aimed at youth culture, my goal apart from making clients jump with joy is to create powerful global ideas across advertising, social, digital, experiential, retail and design. I try to work with brands that are looking to break out from the clutter. Brands that have the desire to find a difference, a unique voice and position in the hearts and minds of their customers. Brands that have a unique story that I can tell.
Skills: Art Direction, concept ideation, photography creative direction, film commercial direction, animation, motion graphics, still life, lifestyle photography, print creative direction.
Extensive Knowledge and experience in North American, Latin American, South East Asian, Middle East, Japanese & West EU local market consumer trends.
Past and present clients include: DeviantArt, Ritz Hotels, Heineken, Tecate, Newcastle Brown, Dos Equis, Strongbow, GE, Nintendo, Sprite, ghd, Cobra Beer, Leffe, Grants, Stolichnaya, Malibu, Pernod, AMD, o2, Samsung, Be* Broadband, American Airlines, British Airways, Virgin Atlantic, Lufthansa, Sainsbury’s, Coca-Cola, The Times, Diesel, Ted Baker, French Connection, Jimmy Choo, O’Neill, Quicksilver & Nike.
I am also a qualified glider pilot, and have honed my skill of falling off bicycles and boards, which I have become pretty good at!
Experience
Creative Director
Leo Burnett / Los Angeles, CA
I'm in Los Angeles, but they are all over the world, specifically Chicago and Switzerland. Lots of time traveling