Adam Griffiths

Creative Director

Los Angeles, CA
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Summary

Born in Liverpool, adopted Londoner, love Chicago, ex-New Yorker, live in Los Angeles, bred in advertising and inhabit a digital world. Love neon, Dr Pepper and Lego. Hate grapefruit.

I have spent the last 15 years honing my Art Direction/ Design acumen and focusing on the ideation of the big idea that builds successful brands.

I believe travel makes for a better creative, and for a better, sharper, more relevant idea. I have worked across 5 continents and launched brands in over 100 global markets.

I create and craft ideas aimed at youth culture, my goal apart from making clients jump with joy is to create powerful global ideas across advertising, social, digital, experiential, retail and design. I try to work with brands that are looking to break out from the clutter. Brands that have the desire to find a difference, a unique voice and position in the hearts and minds of their customers. Brands that have a unique story that I can tell.

Skills: Art Direction, concept ideation, photography creative direction, film commercial direction, animation, motion graphics, still life, lifestyle photography, print creative direction.

Extensive Knowledge and experience in North American, Latin American, South East Asian, Middle East, Japanese & West EU local market consumer trends.

Past and present clients include: DeviantArt, Ritz Hotels, Heineken, Tecate, Newcastle Brown, Dos Equis, Strongbow, GE, Nintendo, Sprite, ghd, Cobra Beer, Leffe, Grants, Stolichnaya, Malibu, Pernod, AMD, o2, Samsung, Be* Broadband, American Airlines, British Airways, Virgin Atlantic, Lufthansa, Sainsbury’s, Coca-Cola, The Times, Diesel, Ted Baker, French Connection, Jimmy Choo, O’Neill, Quicksilver & Nike.

I am also a qualified glider pilot, and have honed my skill of falling off bicycles and boards, which I have become pretty good at!

Experience

2016 Apr - Present
Creative Director
Leo Burnett / Los Angeles, CA

I'm in Los Angeles, but they are all over the world, specifically Chicago and Switzerland. Lots of time traveling

2015 Apr - 2016 May
Group Creative Director
Geometry Global / New York, NY
I ran the Heineken account and led a team of 25+ multi-disciplined creatives as GCD, across the Heineken USA, Jägermeister and AMEX accounts, through-the-line across North America, and around the world, from shooting the global James Bond campaign to regional/ national campaigns across print/ film and digital. Clients: Heineken, Newcastle Brown Ale, Tecate, Dos Equis, Strongbow, Jägermeister and AMEX. Both multi-cultural and general markets.
2014 Nov - 2015 Apr
Creative Director
Vault49 / New York, NY
I proudly ran V49’s biggest account with some of the most talented designers I have ever worked with, leading the creative charge on the following clients: General Electric, Sonos, Nissan and Diageo. Film, Design, Animation, Content Creation, Branding, Idea Generation
2010 Jun - 2014 Nov
Associate Creative Director
Leo Burnett / Chicago
Created and shot a global campaign for Leo Burnett's biggest client, launched in 105 markets, traveled around the world several times, shooting and fostering the campaign with local agencies - working with some of the best photographers and directors in the world. Lifestyle ATL, Cinema, Digital. Content Generation. Print. Contact me and ill show you.

Education

1999 - 2002
University of Huddersfield
Creative Advertsing

Skills