Adam Bauman

Adam Bauman

Chief C-Commerce Officer

New York, NY
Message
Connect
Profile:

Summary

An Internet executive who provides hands-on support and E-Commerce, digital and social media monetization advisory services to executives in leading media, technology, entertainment and health care companies.

Clients include several hundred top executives at agencies like ICM, Paradigm, UTA and William Morris Endeavor, and senior management at Google/YouTube, Yahoo!, Fandango, Disney/ABC, Viacom, CBS, NBC/Universal, News Corp/Fox, Time Warner/CNN, HBO, Intuit, Mattel, Miramax, National Geographic, New York Magazine, Sacks Fifth Avenue, Showtime, The Learning Channel, Time Inc., Vuguru and Zyme, among others.

Experience

2001 Jan - Present
Chief E-Commerce Officer
STI Management / New York, NY

STI Management is a talent management firm which provides hands-on support and E-Commerce, digital and social media monetization advisory services to executives in leading media, technology, entertainment and health care companies.

Clients include several hundred top executives at agencies like ICM, Paradigm, UTA and William Morris Endeavor, and senior management at Google/YouTube, Yahoo!, Fandango, Disney/ABC, Viacom, CBS, NBC/Universal, News Corp/Fox, Time Warner/CNN, HBO, Intuit, Mattel, Miramax, National Geographic, New York Magazine, Sacks Fifth Avenue, Showtime, The Learning Channel, Time Inc., Vuguru and Zyme, among others.

• Advise top executives at E-Commerce or digital media companies: Virtual Health’s cloud-based telemedicine division of Catholic Health Initiatives; Zinio.com, a digital media company acquired in 2007 by David Gilmour’s investment entity, Gilvest LP; ZeroDegrees.com, a business networking website acquired in 2003 by Barry Diller’s InterActiveCorp; and Miracle Assistant, an outsourced virtual services company.

• Drive sustainable content monetization results through E-Commerce, Mobile, SEO, SEM and CRM solutions.

• Increased revenue more than 400% (average of 15% year-over-year) by opening an office in Manhattan, transforming the firm into a bicoastal operation (Hollywood and New York City). Responsible for business development, overall P&L and revenue growth in E-Commerce consulting.

• Served as interim CEO and board member of Atomic Guppy, Inc., a publicly traded E-Commerce startup, and as an outside director on the board of Connected Media Technologies, Inc., a publicly traded firm.

2001 Jul - 2001 Dec
Chairman and CEO
IsoSpace.com / New York, NY

• Increased revenue more than 300% within 3 months by selling the company’s enterprise video collaboration

E-Commerce product into the publishing, financial services, U.S. Government and insurance market verticals.

• Raised startup funding through road show presentations to qualified private and institutional investors.

• Created alliances and joint ventures with enterprise software sales companies and leading Value Added Resellers.

2000 Jul - 2001 Jul
Chief Global E-Commerce Officer
Deloitte Consulting / New York, NY

• Built and led the firm’s first global E-Commerce group, overseeing more than $100 million of client engagements.

Clients included The World Bank, Prudential, AON, Hewlett-Packard, Warner Bros., Japan Tobacco International and Daimler AG.

• Forged E-Commerce alliances across industries and regions including the Americas, Europe and Asia-Pacific Africa.

• Managed Deloitte eStudios, one of the first E-Commerce and digital media business incubator programs.

2000 Jan - 2000 Jul
Chief International E-Commerce Officer
American International Group, Inc. / New York, NY

• Led the company’s first international E-Commerce division with full P&L responsibility. Deployed global

E-Commerce website products for annuity, property and casualty, and life insurance market verticals.

• Set and coordinated international E-Commerce strategy, E-Commerce teams and website architectures for more than 200 websites using 80 languages and dialects in 130 countries and jurisdictions.

• Developed and deployed E-Commerce best practice standards, replacing expensive legacy mainframe-based systems with cost-efficient website-based client/server architectures.

1999 May - 2000 Jan
EVP, E-Commerce, North America
Young & Rubicam / New York, NY

• Promoted to EVP, E-Commerce in less than four months; responsible for leading the E-Commerce practice for clients throughout North America.

• Managed teams that closed and supported more than $60 million of agency assignments for Sears, Chevron, Visteon and BarPoint.com in six regional offices: New York, Toronto, Detroit, Chicago, Los Angeles and San Francisco.

• Designed and implemented the worldwide launch of Barpoint.com’s wireless UPC barcode information service which instantly obtained product and price information on more than 100 million product SKUs from the Internet.

1999 Jan - 1999 Apr
SVP, E-Commerce, New York
Young & Rubicam / New York, NY

• Created customized E-Commerce strategies and solutions which maximized client revenue while reducing costs.

• Led new business development team that created E-Commerce proposals and presentations for potential clients.

• Served as a key team leader in the formation of a broadband strategic partnership with Southwestern Bell.

1998 Jan - 1999 Jan
Director of Emerging Technology
VWR Scientific Products Corporation / West Chester, PA

• Led E-Commerce website redesign, increasing revenue 458% within 10 months to nearly $2 million per month.

• Managed six key departments: Internet, Data Architecture, EDI, Help Desk, Voice Services and IT Security.

• Oversaw key project giving 283,000 registered customers access to contract pricing and product availability information for 300,000 SKUs via a website interface.

• Renegotiated key vendor agreements, resulting in annual savings of more than $1 million.

1997 Jan - 1998 Jan
Intranet Department Head
DreamWorks S.K.G. / Universal City, CA

• Headed department that built and launched DreamNet, the studio’s first Intranet to support 1,800 employees.

• Oversaw Intranet production team of four HTML CGI/PERL software engineers and two graphics designers.

1996 Mar - 1997 Jan
Director of Internet Production
Universal Studios New Media Group / Universal City, CA

• Produced the studio’s first E-Commerce website featuring 1,000 product SKUs for sale from five studio divisions.

• Managed engineering and design team that built a credit card and product fulfillment transaction processing system.

• Directed production of websites for live concert listings, backlot facilities rentals and celebrity chat events.

1996 Jan - 1996 Mar
Webmaster / Database Editor
Times Mirror Company / Los Angeles, CA

• Built TMWired, the publishing company’s first corporate Intranet to support 20,000 employees.

• Managed a website production team of eight HTML CGI/PERL software engineers and two graphics designers.

1996 Jan - 1996 Mar
Internet Editor / Writer
Excite.com / Los Angeles, CA

• Wrote and edited more than 16,000 reviews of websites for inclusion into search results pages at www.excite.com.

1995 Mar - 1996 Jan
Special Projects Producer
Los Angeles Times New Media Group / Los Angeles, CA

• Promoted to team that built and launched the latimes.com website on the Internet.

• Produced more than 50 large interactive special features under tight deadlines for distribution on the Los Angeles Times Online section of the Sears/IBM Prodigy Classic Internet Service including the 67th annual Academy Awards,

“Die Hard with a Vengeance”, “Hackers”, “Johnny Mnemonic”, “Species”, Ski & Golf and Coast Federal Bank.

• Assisted in the due diligence and acquisition process of Hollywood Online, a leading online publishing company.

1993 Apr - 1995 Mar
Researcher / Staff Writer
Los Angeles Times / Los Angeles, CA

• Reported more than 300 articles and wrote the “Postcards from Cyberspace” column for the Business section.

• Reported 6 major front-page stories while covering breaking news events involving technology or the Internet.

1993 Jan - 1993 Mar
Digital Producer
Cinesite / Burbank, CA

• Digitally restored “Snow White and the Seven Dwarfs,” the classic Walt Disney animated film, using UNIX SPICE paint tools to clone and restore more than 12,000 digitized film frames at 4096 x 4096 x 36 color bit resolution.

Education

California State University,Long Beach
BA / Radio and Television
University of Southern California
MFA / The Peter Stark Producing Program

Adam was a Peter Stark Producing Program intern at MGM/UA studios and worked on the film marketing campaigns of "Road House" starring Patrick Swayze, Sam Elliott and Ben Gazzara; "Rain Man" starring Tom Cruise and Dustin Hoffman; "Child’s Play" starring Catherine Hicks, Brad Dourif and Chris Sarandon, and "I'm Gonna Git You Sucka" starring Keenen Ivory Wayans, Bernie Casey and Antonio Fargas.

University of Southern California
MBA / The Marshall Graduate School of Business

Adam was a Faculty Assistant and administrator for MARKSTRAT, a computer-based marketing strategy simulation program for graduate-level marketing classes.