Aaron Norrie

Led and managed a cross-disciplinary team of designers, developers and copywriters engaged in the digital experience of a multi-branded company. Responsible for creative direction, UX/UI design, execution, maintenance and quality assurance of websites, ecommerce and customer experience.

Implemented a broad range of online creative solutions, brand identity, digital marketing and search engine optimization to drive leads and increase sales. Managed and coordinated with outside agencies and partners.

• Implemented A/B tests on websites and landing pages to increase total leads over 20K with 12% lower acquisition costs
• Managed the multi-branded digital experience of Ashworth College, James Madison High School, PCDI Canada and Madison School of Healthcare
• Executed ecommerce funnel improvements to drive over $2M in new revenue including 150% higher mobile conversion
• Directed several large full scale website redesigns to strengthen user experience, customer engagement, organic traffic and increase sales
• Created abandonment cart email campaign which increased online enrollments (sales) by over 10%

Supervised marketing’s web team with user experience design, web development strategies, interactive marketing and web analytics. Managed and coordinated design, user experience, content and updates of multiple educational websites from strategy through execution.

Managed affiliate marketing program, paid search and SEO implementation. Led email campaigns for lead nurturing, onboarding and transactional. Interacted with agencies and partners.

In-house graphic design and production of direct marketing for promoting distance learning courses. Designed brochures, ads, websites and student assets.

Designed and launched the first website and digital marketing campaign. Managed online marketing, paid search, photo shoots and press checks.