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Director of Sports, Fort Worth Sports Marketing
NCAA Market
Fort Worth, TX, United States
Job Details - this job has expired, please see similar jobs below
Organization
Fort Worth CVB
Position Posting: Director of Sports Marketing
About the Fort Worth CVB & Fort Worth Sports Marketing
The Fort Worth Convention & Visitors Bureau (CVB) is the marketing organization for the city’s hospitality industry. We connect leisure and business visitors with the unique Fort Worth experience, from our western heritage to our distinct cultural offerings, including:
• Marketing services to promote the city as a great travel destination and to partner with local events and attractions.
• Convention sales to help meeting planners choose Fort Worth for meetings large and small.
• Convention services to help create special experiences and build attendance.
• Tourism specialists to design itineraries for groups and travel trade.
• Visitor centers, staffed by local experts, in the Stockyards National Historic District and in downtown Sundance Square.
In 2015, the CVB expanded its sports tourism effort by adding both human capital (staff positions) and budget resources to a newly branded division, Fort Worth Sports Marketing (FWSM). This division has seen exponential growth over the past two years and is seeking an experienced leader to continue that positive momentum.
Position Details/Scope
FWSM is looking to identify an experienced leader to fill the role of Director of Sports Marketing. This professional would be tasked with leading the FWSM department in five (5) key areas:
1. Sales to drive new overnight hotel stays and economic impact to Fort Worth.
2. Event planning and management.
3. National marketing to promote Fort Worth as a desirable destination.
4. Engagement of community leaders and volunteers.
5. Strategic plan development and execution.
This position provides an opportunity for an energetic sales and marketing sports professional to lead an established brand through a period of high organizational growth in the expanding sports tourism and events industry.
Specific Responsibilities
• Solicit leads and secure new events for Fort Worth, with a focus on increasing overnight stays during shoulder and off-peak tourism seasons.
• Develop and implement sports marketing plans for event recruitment and to promote the destination.
• Leverage existing marketing resources (video, print, new media assets) to maximize exposure for Fort Worth nationally.
• Create and execute an outreach plan to grow the exposure of the destination with event rights holders and NGBs.
• Manage new and existing community relationships in a professional and organized manner.
• Fulfill/activate all event partnership agreements.
• Follow-through with all partners to enhance retention from year to year.
• Serve as the lead sports staff member to the CVB and its Board of Directors.
• Manage the daily operations of the sports marketing department staff (currently one full-time position and one intern).
• General customer service and relationship development.
• Provide event execution support to FWSM partners.
Preferred Qualifications
• Previous experience within a sports commission, DMO, NGB or other relevant sports marketing entity.
• Proven track record in sports tourism sales, marketing, and/or event management.
• Experience working with volunteer boards, and multiple stakeholder groups.
• College degree.
• Experience managing a full-time workforce/department.
• Knowledge of sports business and the sports tourism industry, the non-profit sector and/or the Olympic movement.
• Highly organized.
• Strong verbal/oral/written communication skills including experience in public speaking.
• Successful experience in all facets of customer relationship development.
• Strong phone, inter-cultural, and interpersonal skills.
• Experience working with CRM systems in tracking leads and event opportunities.
• Proficiency with word processing/desktop publishing, as well as spreadsheet and presentation applications such as Google Docs, Excel, Word, and Power Point.
• Proficiency with and/or a working knowledge of social media tools such as Facebook, Twitter, and Pinterest.
• Self-motivated.
Salary – Negotiable based on experience.
Reporting Structure – The Director of Sports Marketing reports to the CVB Vice President of Sales.
Closing date – Open until filled. All applications received before January 15, 2017 will be given full consideration.
Start date – Negotiable, first quarter of 2017 preferred.
Job location – The Fort Worth CVB and FWSM offices are in downtown Fort Worth, Texas.
Additional information about FWSM – https://www.fortworth.com/sports/.
NOTES:
Additional Salary Information: Salary – Negotiable based on experience.