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Director, Social & Content, Marketing & Brand Management
Starbucks
Seattle, WA, United States
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director, Social and Content Strategy
Now Brewing – director, Social and Content Strategy! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrates coffee and its rich tradition, but that also brought a feeling of connection. We are known for developing and supporting partners who share this passion and are guided by their service to others.
As a Starbucks director of Social and Content Strategy, you will be responsible for developing and executing Starbucks social influencer and social content strategies.
The role requires a strong focus in strategy and analytics, specifically around articulation of a social-first strategy mapped back against seasonal campaign strategies and messaging architectures with a specific focus on KPIs. In partnership with the Brand Marketing team, this person will be responsible for growing consumer advocacy, while maximizing our revenue potential across social platforms.
You will be a brand storyteller with extensive experience in all social media platforms and a strategist who understands how to create compelling programs that grow brand love and relevancy, generate brand loyalty and build an active audience. The person in this role should possess deep digital fluency and understanding of the impacts of video and content creation, the role of influencers and the dynamics of brand reputation and community management for a fast-paced, public corporation. This is a great opportunity to step in and evangelize the importance of the social team.
This position requires strong collaborative and communication skills, excellent analytical skills to use tools that help us understand what’s happening in culture and fluency in all types of media. You must have demonstrated skills to partner with and lead a nimble team, work cross-functionally and be a brand advocate and entrepreneurial problem solver. This position reports directly to the VP of Brand Marketing.
Leveraging your previous experience, we will enable you to:
• Partner with internal/external creative teams to develop creative, strategic brand-building programs through social media channels; drive new ideas and anticipate the challenges with backup plans at the ready
• Manage the content and engagement strategy for social media channels by working closely with:
◦ Brand/marketing, PR, care, Public Affairs and other teams to ensure a truly integrated, company-wide approach to social as part of an integrated editorial calendar
◦ Creative teams to ensure that all ideas can be executed effectively and within budget
◦ Executive team to ensure that all social strategies effectively align with Starbucks vision, mission and strategic pillars; furthering our corporate and brand reputation
◦ Analytics and Media teams to monitor impact across campaigns and influence future social strategies
◦ Public Affairs to strategically leverage Social Responsibility to amplify brand reputation
• Expand brand relevance and love of Starbucks on social networks; lead development of social media posts and related content to post on relevant community platforms
• Measure, analyze and optimize efforts and effectively communicate your strategy and learnings across the organization. Meet KPIs for engagement, growth and revenue across the platforms.
• Contribute regularly to developing and maintaining social media best practices in the campaign process (both paid and organic)
• Oversee day-to-day social media operations including developing training and social media-related processes for cross-company teams (business strategies, PR, creative, etc.)
• Innovate new ways to analyze, evaluate and activate to drive the Starbucks brand forward and determine how to measure the results of these innovations
• Develop campaign reports to share key learnings and actionable insights as they relate to creative; work with teams to make adjustments that optimize content on a weekly basis
• Partner with Analytics to drive measurement and analytics to support KPIs including social dashboard, halo effect, cross-channel attribution, brand awareness, message pull through, etc.
• Stay up to speed on all industry trends and on top of platform launches and updates. Find the best method to share those trends out across the social team itself and if appropriate, more broadly across the company
We’d love to hear from people with:
• Bachelor’s Degree in related field required; advanced degree preferred
• 8+ years’ working in a fast-paced, high-volume consumer-facing corporate or agency environment with responsibility for social media, content strategy, community management and engagement
• Strong team leadership and ability to recruit and develop talent
• Customer-focused strategic thinker, able to see how social connects and impacts the overall business
• Demonstrated strong partnership skills with a history of collaborating across organizational boundaries, working with and influencing others, and creating clarity from confusion.
• Serious organizational aptitude and ability to multi-task and manage a high-volume, high-visibility function.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Experience with regular reporting, collaborative strategic planning and ongoing campaign optimization
• We are looking for a leader who can think through future state, and trends
• High degree of proficiency MS Office Suite, Outlook & Internet applications
Let us give you the opportunity to be part of something bigger than yourself. It’s time for you to #beapartner. Apply today!
Starbucks and its brands are an equal opportunity employer of all qualified individuals, including minorities, women, veterans and individuals with disabilities. Starbucks will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.